Brand Tone

Warm and Affectionate, Personal and Friendly, Enthusiastic and Playful, Appreciative, Artistic and Unique

Brand Values

• •Celebrating the Human-Animal Bond
• •Personalization and Uniqueness
• •Quality and Craftsmanship
• •Customer Happiness
• •Joy and Emotional Connection

Best Practices

• •Frame your copy around the love, joy, and unique bond shared with pets.
• •Use contractions (it's, you're), address customers directly (you, your), and don't be afraid of affectionate terms related to pets (fur baby, best friend, paw-some). Incorporate emojis tastefully to add personality, especially on social media.
• •Continuously remind your audience that these aren't generic products. Emphasize the hand-drawn, personalized nature of the artwork and the skill involved. Use words like "unique," "one-of-a-kind," "bespoke," "hand-crafted."
• •Instead of saying "our products are emotional," describe the feeling: "Capture that twinkle in their eye," "A gift that brings happy tears," "Keep their memory close." Use storytelling in your captions and product descriptions when possible.
• •Maintain Consistency Across All Channels. Create a simple style guide with keywords, preferred phrases, and "do's and don'ts" for anyone writing copy.

Social Perception

Customers perceive ourlubyroo.com positively, associating it with cute, heartwarming, and high-quality personalized pet products. The items are often seen as excellent gifts for pet lovers due to their personal and emotional nature. Customers appreciate the artistic skill involved in creating the pet portraits. Through featuring customer pets and stories, they foster a sense of community among pet lovers. Positive reviews and visible customer interactions on social media contribute to building trust.

Copy Examples

• •Snuggle up with your fur baby in a whole new way! 🥰 Introducing our ultra-soft, custom pet portrait blankets – because every cuddle session deserves a masterpiece. Just imagine your best friend's adorable face keeping you warm! ✨ Swipe to see how it works & order yours today! #LubyRooLove #PetPortraitBlanket #CustomPetGift #DogMom #CatDad
• •This [Holiday Name], give a gift that truly speaks from the heart (and barks, meows, or chirps!). 🐾 Turn your beloved pet into a stunning piece of art. Our custom portraits are hand-drawn with love and printed on unique keepsakes they'll cherish forever. Shop now for a purr-fectly personal present! ❤️ [Link to website] #LubyRoo #PetLove #UniqueGifts #PersonalizedArt #CelebrateYourPet
• •Your Pet, Uniquely Celebrated. ✨ Custom Hand-Drawn Art that Captures Their Spark.
• •Get ready for some serious happy mail, [Customer Name]! 🎉 Your custom LubyRoo masterpiece featuring the adorable [Pet's Name, if provided/possible] is on its way! We poured all our love and artistic magic into creating something truly special for you. You can track your package here: [Tracking Link]. We can't wait for you to see it! 💖
• •Carry your furry, scaly, or feathery best friend with you everywhere! Our custom pet portrait phone cases are more than just protection; they're a daily dose of joy, a reminder of your amazing companion, hand-drawn with meticulous care by our artists. Just upload their photo, and let us create a one-of-a-kind tribute that’s as unique as they are! 📱💕