Brand Tone

Personal and Relatable, Warm and Inviting, Passionate and Enthusiastic, Trustworthy and Sincere.

Brand Values

• •Personal Touch & Care
• •Quality and Style
• •Creating a "Nest"
• •Authenticity & Passion
• •Small Business Support
• •Neutral & Timeless Aesthetic

Best Practices

• •Always Write from Jenna's Perspective: Use "I," "my," and share personal anecdotes or insights where appropriate, reinforcing the one-woman-show aspect that customers connect with.
• •Emphasize "Handpicked" and "Curated": Continuously highlight that items are personally selected, not mass-produced, adding value and exclusivity.
• •Connect to the "Nest" Concept: Regularly incorporate the idea of creating a comfortable, personal, and memory-filled home (the "Nest").
• •Share the "why" behind the business and the products, just as Jenna does in her "About Us" story.
• •Focus on neutral palettes, rustic charm, modern country, and classic styles.

Social Perception

Highly Positive, Relatable Founder, Appreciation for Small Business Values.

Copy Examples

• •Welcome into our Nest! I'm Jenna, and I handpick every item you see here.
• •Creating a cozy home is my passion. Let me help you make your nest a little more special.
• •From my kitchen table to your home: each order is packed with love and a personal touch.
• •I'm so grateful for your support of my small business! It means the world to me.
• •Obsessed with muted greens, classic whites, and natural wicker shades? Me too! Let's create a beautiful space together.