Brand Tone

Approachable, Friendly, Artistic, Passionate, Honest, Authentic, Helpful, Empathetic, Indie/Unique

Brand Values

• •Quality: Emphasis on "fresh quality flowers," "high-quality blooms," and "long-lasting" arrangements.
• •Accessibility and Inclusivity: They "believe flowers should be inclusive and accessible" and aim to make gift-giving simple and hassle-free. This includes working to find affordable delivery options without compromising care.
• •Customer Connection and Joy: Their mission is to "provide quality blooms for every occasion" and help customers "experience the joy and fun of gift-giving." They value connecting with people and helping them connect with loved ones.
• •Artistic Integrity and Uniqueness: They focus on "hand-crafted, unique bouquets" and have a "consistent style." They aren't afraid to be different and trust their creative instincts.
• •Seasonality and Local Sourcing (where possible): They "typically rely on seasonal and locally grown flowers" and work with local growers, while also importing when necessary.
• •Sustainability: Mentioned for using eco-conscious materials and offering sustainable centrepieces.
• •Community Support: They operate within the South Delta community and express appreciation for local support.

Best Practices

• •Embrace Your "Indie" Spirit: Don't be afraid to use slightly more creative, descriptive, and less formal language than traditional florists. Highlight what makes OLFCO unique – the "skate shop of flowers" vibe.
• •Lead with Passion and Artistry: Use evocative language that conveys the care, creativity, and love for floristry that goes into each arrangement. Words like "handcrafted," "artfully designed," "seasonal magic," and "heartfelt" reinforce this.
• •Keep it Approachable and Down-to-Earth: While artistic, ensure the language is still warm, friendly, and easy to understand. Avoid overly technical floral jargon. Focus on the joy and ease of the experience for the customer.
• •Tell a Story: Whether it's about the origin of a bouquet name (like 'Wild Thing'), the seasonal flowers used, or the joy of gifting, weave narratives into your copy to create a deeper connection.
• •Be Genuine and Empathetic: Let the brand's values of quality, accessibility, and customer connection shine through. Acknowledge the emotions behind flower giving, especially for sensitive occasions like funerals.

Social Perception

Positively Perceived, Trusted for Special Occasions, Seen as a Go-To Florist, Valued for Thoughtful Designs, Appreciated for Convenience

Copy Examples

• •Homepage Banner: More than just flowers, they're handcrafted moments. Discover seasonal bouquets designed with heart, delivered with care. Brighten someone's day (or your own!) – it's that simple with OLFCO.
• •Product Description (for 'Wild Thing' bouquet): Unleash a little joyful rebellion. Our 'Wild Thing' bouquet is an untamed celebration of nature's best – think unexpected textures, vibrant seasonal blooms, and that 'just-picked-from-a-meadow' magic. Perfect for the free spirit in your life.
• •Social Media Post (Wedding): From whispered 'I do's' to the joyful celebration, we pour our hearts into every petal. It's an honour to craft floral dreams for your most special day. Let's talk about your vision. #OLFCOWeddings #VancouverFlorist #ArtfullyArranged
• •Subscription Service Ad: Keep the beauty blooming, effortlessly. An OLFCO flower subscription delivers a regular dose of handcrafted joy straight to your door. Fresh, seasonal, and always a little bit magical. Because everyday moments deserve flowers too.
• •About Us Snippet: We're Erin and Kerstyn, cousins and flower fanatics! For us, OLFCO is about sharing the simple, powerful joy of giving and receiving beautiful, thoughtfully arranged blooms. It’s about connecting people, one artful bouquet at a time.