Brand Tone

Practical, Value-Oriented, Service-Focused, Inspirational (Aspirational but Accessible), Straightforward & Clear

Brand Values

• •Value for Money
• •Quality (Implied through Brands)
• •Customer Convenience
• •Enhancing Lifestyle
• •Accessibility

Best Practices

• •Focus on Value and Practicality: Always highlight how the products offer good quality for the price. Use clear, straightforward language that emphasizes benefits and solutions for the customer.
• •Maintain a Helpful and Reassuring Voice: Ensure all communications (website copy, emails, customer service interactions) are friendly, approachable, and aim to solve customer queries efficiently. Reiterate guarantees like free shipping and secure payment.
• •Use Inspirational yet Accessible Language: Encourage customers to envision their ideal outdoor space but always bring it back to the affordability and practicality of achieving it with your products. Avoid overly aspirational or exclusive jargon.
• •Be Consistent Across All Touchpoints: Whether it's a product description, a social media post (if developed), or an email newsletter, the tone should remain consistent. This builds trust and brand recognition.
• •Showcase Customer Benefits Clearly: Instead of just listing features, explain how these features benefit the customer (e.g., Durable materials mean less maintenance and more time enjoying your garden).

Social Perception

Limited Direct Perception; Indirect Perception (via Products/Brands); General Online Retailer Expectations; Sets an expectation of high quality or service

Copy Examples

• •Headline: Your Dream Garden, Without the Designer Price Tag. Body: Create an outdoor oasis you’ll love. At Exceptional Garden, we bring you high-quality, stylish garden furniture and accessories at prices that make sense. Free UK delivery included!
• •Headline: Make Every Sunny Day Count. (And Even the Not-So-Sunny Ones!) Body: From family BBQs to quiet morning coffees, our durable and beautiful garden sets help you make the most of your outdoor space, whatever the season. Explore our collections and find your perfect fit – exceptional value guaranteed.
• •Headline: Free Delivery on Everything? Absolutely. Body: Why pay extra? Get your chosen garden furniture and accessories delivered straight to your mainland UK address, completely free. It’s just one way we make creating your exceptional garden easier and more affordable.
• •Headline: Quality You Can Trust, Prices You’ll Love. Body: We’ve curated a selection of top-brand garden furniture, like the renowned Rutland County range, ensuring you get long-lasting style and comfort. Discover exceptional pieces for every budget.
• •Headline: Extend Your Home, Enhance Your Life. Body: Transform your patio or garden into a stunning outdoor room. Our versatile furniture and accessories provide the perfect setting for relaxation and entertainment. Shop now and start living more of life outdoors.