Brand Tone

Knowledgeable & Passionate, Approachable & Friendly, Authentic & Transparent, Curated & Discerning, Conscious & Ethical

Brand Values

• •Authenticity
• •Discovery
• •Quality
• •Sustainability & Ethics
• •Education & Accessibility
• •Community

Best Practices

• •Speak from Passion, Share Knowledge: Always let your genuine enthusiasm for natural wine shine through. Educate gently, without being condescending. Explain terms like 'low-intervention' or 'biodynamic' simply.
• •Tell the Story Behind the Bottle: People connect with narratives. Highlight the producer, the vineyard's unique aspects, the philosophy of the winemaker. This reinforces authenticity and discovery.
• •Use Sensory and Evocative Language: Go beyond basic tasting notes. Describe how the wine feels, its energy, the occasion it might suit. Make it an experience, not just a product.
• •Maintain an Inclusive and Welcoming Voice: Avoid overly technical jargon unless explained. Make everyone feel comfortable exploring the world of natural wine, regardless of their prior knowledge.
• •Emphasize 'Natural' and 'Conscious' Choices: Subtly weave in the benefits of organic, biodynamic, and low-intervention practices – for the drinker, the producer, and the planet. This reinforces your core values.

Social Perception

Trusted Source, Niche Specialist, Ethical Choice, Premium but Fair, Community Builder

Copy Examples

• •Headline (Website/Social): 'Taste the Difference Real Wine Makes. Discover your new favorite natural & organic bottle today.' (Tone: Direct, Benefit-driven, Inviting)
• •Product Description Snippet: 'Meet [Producer Name]'s vibrant [Wine Name] – a true expression of [Region]'s terroir. Spontaneously fermented, unfiltered, and utterly delicious. Expect notes of [Flavor 1] and a lively [Texture]. Perfect for [Occasion/Pairing].' (Tone: Informative, Passionate, Evocative)
• •Instagram Caption: 'Sun's out, natural wine's out! ☀️ We're dreaming of sipping this beautifully expressive [Wine Type] from [Producer]. Made with nothing but grapes and passion. Who's joining us? #naturalwine #ourdailybottle #realwine' (Tone: Enthusiastic, Friendly, Community-oriented)
• •Email Subject Line (Subscription): 'Your Next Wine Adventure Awaits! Handpicked Natural Wines Inside.' (Tone: Exciting, Curious, Personalized)
• •About Us Snippet: 'Forget stuffy wine rules. At Our Daily Bottle, we're all about sharing incredible, honestly-made wines from small producers who care about the earth as much as they do their grapes. It's wine, 純粹 (pure and simple).' (Tone: Approachable, Authentic, Value-driven)