Brand Tone

Community-Focused, Welcoming, and Traditional

Brand Values

• •Charity and Benevolence
• •Community and Fellowship
• •Patriotism and Veterans Support
• •Stewardship and History

Best Practices

• •Lead with Community: Always frame your message around the community. Use inclusive words like "we," "our," "join us," and "your community." Whether promoting an event or seeking members, the focus should be on shared experience and collective benefit.
• •Emphasize a Welcoming Tone: Use friendly, warm, and inviting language. Phrases like "All are welcome," "Bring your friends," and "We look forward to seeing you" reinforce the lodge's hospitable reputation. Avoid overly exclusive or formal language in public-facing communications.
• •Highlight Your Values in Action: Don't just state your values; show them. Instead of saying "we support charity," say "Proceeds from this event will help fund scholarships for local students." This makes the mission tangible and more compelling.
• •Honor Your History: Weave the lodge's rich history and the character of the building into your storytelling. Mentioning the "historic 1904 building" or the "Victorian-era bar" adds a layer of distinction and pride that resonates with locals and tourists alike.
• •Keep it Simple and Clear: For event promotions, ensure the key details (what, when, where, cost, and who it's for) are clear and easy to find. Use straightforward headlines and concise body copy to ensure your message is understood quickly.

Social Perception

The public perception of the Ouray Elks Lodge #492 is overwhelmingly positive, viewing it as a historic and vital community institution. It is seen as a friendly and hospitable venue, welcoming to both locals and visitors, recognized as a central hub for community activities and social life, and its charitable efforts are well-regarded, particularly for its work supporting veterans and children. The building itself is appreciated for its historical significance and character, contributing to the overall historic charm of Ouray.

Copy Examples

• •Dine with Purpose: Support Ouray's Veterans This Friday! Join us at the Ouray Elks Lodge #492 this Friday at 6:00 PM for our weekly community dinner. This week, all proceeds will support local veterans' programs. Enjoy a delicious prime rib dinner while giving back to those who have served. Great food, great company, and a great cause. Open to all members and guests! #OurayCommunity #SupportOurVets #ElksCareElksShare
• •Be Part of Ouray's Legacy. Become an Elk. For over a century, the Ouray Elks Lodge has been a cornerstone of our community. We are dedicated to charity, fellowship, and local tradition. If you're looking to make a difference, build lasting friendships, and be part of something bigger, we invite you to learn more about membership. Connect with your community. Uphold a proud tradition.
• •Host Your Next Event in Historic Downtown Ouray. Create unforgettable memories at the Ouray Elks Lodge. Our historic 1904 building offers a unique blend of Victorian charm and Western hospitality, perfect for weddings, meetings, and private parties. With a full-service bar, a spacious dining room, and a commercial kitchen, we provide a timeless backdrop for any occasion. Contact us to book your date!
• •Summer Nights Mean Bingo at the Elks! The friendliest game in town is back! Join us every Wednesday this summer at the Ouray Elks Lodge for Bingo night. Doors open at 6:00 PM, and the fun starts at 7:00 PM. Bring your friends, enjoy a drink from our historic bar, and get ready to shout BINGO! Open to the public.
• •Santa Claus is Coming to the Lodge! Make magical holiday memories at the Ouray Elks Lodge! Bring the family for our annual "Photos with Santa & Chili Dinner" as part of the Ouray Yule celebration. It's a festive tradition filled with cheer, delicious food, and a special visit from the big man himself. We can't wait to celebrate the season with you!