Brand Tone

aspirational yet accessible, helpful, and stylish

Brand Values

• •Customer Fulfillment
• •Great Design & Style
• •Value for Money
• •Quality & Craftsmanship
• •Service & Convenience
• •Building Relationships
• •Inspiration & Empowerment

Best Practices

• •Emphasize "Great Designs, Great Prices": Consistently weave this core message into promotions, product descriptions, and general communications to reinforce the brand's primary value proposition.
• •Speak the Language of Aspiration and Attainability: Use words that inspire (e.g., "dream," "sanctuary," "elevate," "perfect") while ensuring the overall message feels achievable and welcoming, not elitist. Highlight value and support.
• •Maintain a Helpful and Guiding Voice: Position the brand as a partner in the customer's home improvement journey. Offer tips, advice, and highlight services like design consultations and personal shopping.
• •Showcase Style with Clarity: Use descriptive and evocative language to highlight the modern, contemporary, and stylish nature of the furniture and décor. Focus on the benefits of the design (e.g., "creates a cozy haven," "functional and stylish").
• •Be Engaging and Relational: Encourage interaction on social media, respond to queries warmly, and frame communications in a way that builds a connection with the customer, making them feel valued. Use customer testimonials when appropriate to build trust.

Social Perception

Positive Customer Experiences, Go-To Destination for Modern Furniture, Helpful and Service-Oriented, Associated with SM Malls, Trend-Aware

Copy Examples

• •Headline: Your Dream Living Room is Closer Than You Think. Body: Discover curated collections at Our Home that blend impeccable style with prices that make sense. Let our design experts help you craft a space you’ll love. #OurHomePH #GreatDesignsGreatPrices
• •Headline: Style Your Sanctuary. Body: From plush sofas to elegant dining sets, find everything you need to create a home that's uniquely yours. Visit Our Home online or in-store for a complimentary design consultation! #ModernLiving #HomeInspo
• •Headline: Smart Style, Happy Home. Body: Achieving that perfect modern contemporary look doesn’t have to be complicated. At Our Home, we offer chic, quality furniture and free design advice to guide you. Your vision, our expertise. #OurHomeStyle #HomeGoals
• •Headline: Don't Just Furnish. Inspire. Body: Our latest collection has arrived, bringing fresh designs and timeless pieces to elevate your space. Great quality, great prices, and the great service you expect from Our Home. Shop now! #NewCollection #InteriorDesignPH
• •Headline: The Perfect Piece Awaits. Body: Looking for that statement chair or the ideal dining table? Explore Our Home’s wide selection and let our friendly team assist you in finding exactly what you need to complete your home. #FurniturePhilippines #ShopOurHome