Brand Tone

Authentic, calm, and artistic. Simple, sincere, and connected to nature. Gentle storytelling, mindful creation, and quiet confidence.

Brand Values

• •Sustainability & Eco-Consciousness
• •Finnish Origin & Craftsmanship
• •Connection to Nature
• •Minimalist & Modern Design
• •Individuality & Joy

Best Practices

• •Lead with Nature: Always connect the product or message back to nature. Use evocative, sensory language that speaks of forests, seasons, light, and natural elements.
• •Emphasize "Finnish" and "Handmade": Consistently use keywords like "Finnish design," "Made in Finland," "Helsinki studio," and "hand-assembled." This builds brand equity and reinforces authenticity.
• •Keep it Simple and Sincere: Avoid overly complex or loud marketing language. The tone should be calm and confident, letting the product's design and story speak for itself.
• •Tell Micro-Stories: In product descriptions and social media posts, briefly explain the inspiration behind each design. This creates a deeper connection and makes the product more than just an object.
• •Balance English and Finnish: Continue to use both languages, especially on social media. This honors the brand's roots while remaining accessible to an international audience, adding to its authentic charm.

Social Perception

Highly positive within its niche. Perceived as high-quality, unique & creative, ethical & sustainable, and authentically Finnish.

Copy Examples

• •Wear a piece of Finland. Our [Product Name] earrings are crafted from sustainably sourced Finnish birch and assembled by hand in our Helsinki studio. A tribute to Nordic nature, designed just for you.
• •Light as a whisper, strong as the forest. Experience the unique feeling of Finnish birch plywood jewelry. Our laser-cut earrings are so comfortable, you'll forget you're wearing them but no one else will.
• •Inspired by the quiet calm of a Finnish forest after the rain. The delicate lines of our [Product Name] earrings capture a fleeting moment in nature. Add a touch of serene beauty to your day.
• •Find joy in the little things. From a morning cup of tea to the perfect pair of earrings, our playful designs are made to make you smile. What story will you tell today?
• •Style that feels good, inside and out. By choosing Ounama, you support sustainable craftsmanship and local Finnish design. Explore our collection and make a choice you can be proud of.