Brand Tone

Supportive & Encouraging, Innovative & Tech-Forward, Health & Wellness Focused, Aspirational & Performance-Oriented (for athletes), Accessible & User-Friendly

Brand Values

• •Health & Well-being
• •Innovation & Technology
• •Performance & Improvement
• •Science-Backed Efficacy
• •User Empowerment & Accessibility

Best Practices

• •Prioritize Clarity and Simplicity: While the technology is advanced (AI-powered), the benefits and usage should be explained in simple, easy-to-understand language. Avoid overly technical jargon unless addressing a specialized audience. The aim is to be accessible.
• •Balance Innovation with Relatability: Highlight the cutting-edge AI and smart features, but always connect them back to tangible, relatable benefits for the user (e.g., "more energy for your day," "calmer mind," "better runs").
• •Maintain an Encouraging and Supportive Voice: Use positive language that inspires users and makes them feel capable of achieving their wellness goals. Focus on empowerment rather than problems.
• •Be Authentic and Transparent: Acknowledge the science behind the product but also be open about what it can realistically achieve. If addressing concerns (like those found in negative reviews), do so with empathy and a problem-solving approach. Share real user stories and testimonials.
• •Adapt Tone for Platform, Not Core Voice: While the core brand voice (innovative, supportive, health-focused) should remain consistent, the tone can be slightly adjusted for different platforms. For instance, TikTok content might be more energetic and visually driven, while website copy might be more detailed and informative, but both should still feel distinctly "Oumua."

Social Perception

Positive: Many users and reviewers see Oumua as an innovative and effective tool for improving breathing, athletic performance, and managing conditions like asthma or post-COVID symptoms. The AI-powered app and guided exercises are generally well-received. Mixed/Negative: Some customers have experienced technical difficulties with the device or app, issues with material quality, and frustrations with customer service. The necessity of an app subscription for some features is also a point of concern for some. Emerging Tech: The brand is perceived as part of the growing health-tech and wellness market, offering a modern solution to an age-old practice (breathing exercises). It's often compared to other respiratory training devices, with its AI integration and design being key differentiators.

Copy Examples

• •Headline: Unlock Your Best Breath. Discover Oumua. Body: Tired of feeling winded? Oumua’s AI-powered breathing trainer guides you to stronger lungs and calmer days in just 10 minutes. Breathe smarter, live better. #Oumua #BreatheEasy #WellnessTech
• •Headline: Your Pocket-Sized Breathing Coach. Body: Oumua combines advanced AI with proven breathing techniques. Track your progress, improve lung capacity, and boost your energy. Ready to transform your well-being? Learn more at oumua.me. #AIWellness #PeakPerformance #OumuaTrainer
• •Headline: From Labored Breaths to Limitless Performance. Body: Whether you're an athlete pushing limits or seeking daily calm, Oumua adapts to your goals. Our smart app offers personalized exercises for enhanced endurance and focus. Experience the science of better breathing. #BreathingExercise #HealthTech #OumuaJourney
• •Headline: Breathe In Strength. Exhale Stress. Body: Oumua isn't just a device; it's your partner in building respiratory resilience and finding mental clarity. Join thousands improving their health, one conscious breath at a time. #MindfulBreathing #OumuaHealth #TechForGood
• •Headline: The Future of Wellness Fits in Your Hand. Body: Sleek, smart, and scientifically designed. Oumua makes improving your respiratory health intuitive and engaging. Boost your lung power, enhance your focus, and feel the difference. #InnovativeHealth #Oumua #SmartBreathing