Brand Tone

Professional, stylish, and aspirational. Empowering and appreciative of the healthcare profession, elevating workwear to a fashion statement without compromising functionality. Direct and confident, inspiring pride and professionalism.

Brand Values

• •Style & Aesthetics
• •Quality & Comfort
• •Professionalism & Pride
• •Innovation
• •Mexican Identity

Best Practices

• •Lead with Professionalism, Follow with Style: Always frame the narrative around the healthcare professional first. Acknowledge their dedication and hard work, and then introduce the scrubs as a tool to enhance their professional life through style and comfort.
• •Use Empowering Language: Employ words like "confidence," "elevate," "powerful," "professional," and "pride." This reinforces the idea that wearing Oula Scrubs is a choice that reflects self-worth and professional identity.
• •Maintain a Clean and Modern Aesthetic: The visual identity should match the copy. Use high-quality, well-lit photography that showcases the scrubs in a professional and aspirational manner. Avoid cluttered graphics.
• •Highlight a "For Us, By Us" Mentality: Emphasize the brand's Mexican roots and its focus on designing for the needs of local professionals. This can create a stronger community bond and a sense of authenticity.
• •Focus on the "And," Not the "Or": Communicate that with Oula Scrubs, professionals get both style *and* comfort, fashion *and* function. Avoid suggesting a trade-off. The message is that they can, and should, have it all in their workwear.

Social Perception

Perceived as a desirable and high-quality option for medical professionals seeking to upgrade their work wardrobe. Customers are drawn to modern designs and color palettes. Uniformed professionals are seen as more credible and identifiable.

Copy Examples

• •Color your shift with confidence. Introducing our new 'Vera' scrub in 'Ocean Blue.' Designed for the modern healthcare professional who values style as much as substance. #OulaScrubs #MedicinaConEstilo
• •Engineered for performance, designed for you. The 'Antifluidos' collection by Oula Scrubs offers superior protection without sacrificing an ounce of style. Elevate your professional look. Shop now.
• •You dedicate your life to caring for others. Let us take care of you. Experience the unparalleled comfort and sophisticated style of our latest collection. Because you deserve to feel extraordinary. Discover what's new at Oula Scrubs.
• •Tired of boring, shapeless scrubs? So were we. Oula Scrubs is a Mexican brand dedicated to creating high-quality, stylish uniforms for healthcare heroes. It's time for a change. Find your perfect fit today.
• •What's your power color for a long shift? [Poll: Deep Wine vs. Olive Green]. Our 'Darla' top comes in a shade for every mood. Swipe up to see them all!