Brand Tone

Minimalist & Sophisticated, Aspirational & Chic, Calm & Inspiring

Brand Values

• •Aesthetic Curation
• •Simplicity
• •Personal Expression
• •Accessibility

Best Practices

• •Embrace Simplicity: Keep sentences short, clear, and direct. Avoid excessive adjectives or complex vocabulary. The copy should be as clean and uncluttered as the art itself.
• •Focus on Feeling, Not Just Features: Instead of just describing a poster's dimensions, describe the feeling it evokes. Use words like "calm," "inspire," "energize," and "personalize" to connect the art to the customer's life.
• •Maintain the Chic, Minimalist Voice: Consistently use a sophisticated yet approachable tone. A good rule of thumb is to write as if you are giving a design-savvy friend a simple, confident recommendation.
• •Let the Visuals Lead: In any marketing material, the copy should complement the imagery, not overpower it. Use text to add context or an emotional cue, but trust that the aesthetic of the prints is the primary selling point.
• •Use the Brand Name as a Positive Affirmation: Playfully integrate the "OUI OUI" or "Yes Yes" concept into the copy where appropriate (e.g., "Say yes to a beautiful home," "The answer to your blank wall? OUI OUI.") to reinforce the brand name and its positive, affirming spirit.

Social Perception

OUI OUI aims to be perceived as a tasteful, trustworthy source for modern wall decor, targeting design-conscious consumers who value aesthetics. It intends to be seen as a niche, boutique-style online shop. A potential challenge is the low online visibility and lack of social proof (reviews, social media presence), which might make the brand appear new or less established to new customers.

Copy Examples

• •Your walls are waiting. Discover art that speaks to you. Simple, modern, beautiful. That’s the OUI OUI way.
• •Bring the calm of nature indoors. This minimalist botanical print adds a touch of organic elegance to any room, creating a space where you can breathe and find balance.
• •Say 'Yes' to better walls. ✨ Transform your home with our curated collection of aesthetic art prints. Tap to shop the look and find your new favorite piece.
• •A little art can make a big difference. (Body: Hello [Name], a blank wall is a story waiting to be told. Find the perfect opening line in our new collection of minimalist prints.)
• •Art for the heart of your home. Our kitchen-themed prints blend playful charm with modern design, serving up the perfect ingredient for a stylish space.