Brand Tone

Alluring & Sensual, Feminine & Elegant, Confident, Playful/Cheeky, Direct & Informative

Brand Values

• •Celebration of Femininity & Sensuality
• •Quality/Fine Products
• •Accessibility (within France)
• •Self-Expression/Confidence

Best Practices

• •Develop a Core Vocabulary: Identify keywords and phrases that align with the brand's essence (e.g., "séduction," "élégance," "confiance," "finesse," "sensualité," "charme"). Use them consistently but not repetitively.
• •Embrace the "Ouh La La" Spirit: Infuse a hint of playfulness, allure, and confidence into the language. The brand name itself is a great starting point for a slightly cheeky yet sophisticated tone.
• •Focus on Empowerment and Self-Celebration: Frame lingerie not just as an item of clothing, but as a way for the wearer to feel good, confident, and celebrate their own femininity and sensuality.
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy aligns with the brand's visual identity (e.g., elegant imagery paired with sophisticated and alluring text).
• •Know Your Audience (and speak their language): Since the brand is French and targets a French-speaking audience, continue using high-quality French that resonates with them, avoiding slang unless it specifically fits a playful campaign and ensuring cultural nuances are respected.

Social Perception

Empowerment and Self-Confidence, Intimacy and Romance, Aesthetics and Fashion, Product Quality and Fit, Potential for Objectification Concerns

Copy Examples

• •Éveillez vos sens. ✨ Notre nouvelle collection est arrivée, une caresse de soie et de dentelle conçue pour célébrer votre beauté unique. Osez la séduction, à la française. #OuhLaLaLingerie #NouvelleCollection #LingerieFrançaise #ConfianceEnSoi (Awaken your senses. ✨ Our new collection has arrived, a caress of silk and lace designed to celebrate your unique beauty. Dare to seduce, French style.)
• •Nuits de rêve, toucher de soie. Laissez-vous envelopper par la douceur luxueuse de notre déshabillé [Product Name]. Son tombé élégant et sa dentelle délicate vous promettent des moments de pure indulgence. Parce que chaque soirée mérite une touche de magie Ouh La La. (Dreamy nights, touch of silk. Let yourself be enveloped by the luxurious softness of our [Product Name] nightgown. Its elegant drape and delicate lace promise moments of pure indulgence. Because every evening deserves a touch of Ouh La La magic.)
• •Ouh La La Lingerie: Révélez la déesse en vous. (Ouh La La Lingerie: Reveal the goddess within you.) Body: Plus que de la lingerie, une déclaration de confiance. Découvrez nos parures fines et sexy, fabriquées avec passion. Livraison offerte dès 79€. (More than lingerie, a statement of confidence. Discover our fine and sexy sets, crafted with passion. Free delivery from €79.)
• •Votre secret de séduction commence ici. Ouh La La Lingerie – Fine, Sexy, Vous. (Your secret of seduction starts here. Ouh La La Lingerie - Fine, Sexy, You.)
• •Une touche de Ouh La La pour pimenter votre quotidien 😉 (A touch of Ouh La La to spice up your everyday life 😉)