Brand Tone

Approachable & Inclusive, Trendy & Expressive, Playful & Glamorous, Confident & Empowering, Helpful & Informative

Brand Values

• •Accessibility & Affordability
• •Quality & Safety
• •Self-Expression & Individuality
• •Customer Satisfaction
• •Inspiration from Surroundings
• •Environmental Consideration

Best Practices

• •Embrace "Define Your Looks": Center copy around self-expression, individuality, and the confidence that comes from wearing jewelry that reflects personal style. Use empowering and encouraging language.
• •Keep it Visually Inspired & Playful: Use descriptive and evocative language that mirrors the brand's design inspirations (nature, glam, playful elegance). Incorporate emojis and a conversational style where appropriate, especially on social media.
• •Highlight Accessibility & Inclusivity: Ensure the language is welcoming and speaks to a diverse audience of piercing enthusiasts, regardless of their style or how many piercings they have. Avoid jargon where simpler terms suffice.
• •Balance Trendiness with Quality Assurance: While showcasing trendy designs, subtly weave in reminders of material quality (e.g., "titanium toughness," "14K gold glow," "skin-friendly steel") and the brand's commitment to safety, especially when addressing concerns about materials.
• •Be Real & Relatable: Use a friendly, approachable voice. Share user-generated content and customer stories to build community and trust. Acknowledge the "pain for beauty" aspect of piercings in a lighthearted way if it fits the context, as seen in one of their "About Us" narratives.

Social Perception

Generally seen as a provider of trendy, affordable, and stylish body jewelry with a vast selection. The brand is considered legitimate by many.

Copy Examples

• •Headline: Dare to Dazzle. ✨ Body: Your body is a canvas. Your piercings are the art. Find your next masterpiece with OUFER. #DefineYourLooks #PiercingLove
• •Headline: Level Up Your Ear Stack! 🚀 Body: From delicate dangles to bold hoops, curate an ear story that’s uniquely YOU. OUFER has all the inspo you need. Shop fresh drops!
• •Headline: Obsessed is an understatement. 😍 Body: Our latest collection just landed, and it's everything you've been dreaming of for your next piercing glow-up. High quality, endless style. What are you waiting for?
• •Headline: Good Vibes & Great Jewelry. ✌️ Body: Express every facet of your style with pieces that feel as good as they look. Safe, stunning, and so you. Explore OUFER today.
• •Headline: Don't just follow trends, SET them. 🔥 Body: With OUFER's unique designs, your body jewelry will do all the talking. Find pieces that scream 'you' and wear them with confidence. #OuferJewelry #BodyPositiveJewelry