Brand Tone

Luxurious, Traditional, and Evocative, communicated through descriptive and story-driven language that connects products to a sense of history, mystery, and elegance, emphasizing quality, rarity, and rich sensory descriptions of the olfactory experience.

Brand Values

• •Authenticity and Tradition
• •Quality and Purity
• •Customer-Centric Service
• •Elegance and Sophistication

Best Practices

• •Always frame products within a larger narrative, telling the story of ingredients, their origins, and evoked feelings, aligning with the evocative and traditional tone.
• •Consistently use words like "legacy," "heritage," "exquisite," "authentic," "rare," "timeless," and "sacred" to reinforce the brand's core values of authenticity and luxury.
• •Use every piece of copy as an opportunity to educate the customer about the unique properties of Oud and Bakhoor, explaining their differences, sourcing, and cultural significance to build authority and justify premium positioning.
• •Go beyond "smells good" by using rich, multi-layered descriptions (e.g., smoky, leathery, sweet, earthy, warm, mysterious), connecting the scent to memories, places, and emotions for a deeper audience connection.
• •Ensure the luxurious and story-driven tone from website product pages is mirrored across all channels, including social media, maintaining an elegant and curated feel that reflects the brand's premium identity.

Social Perception

Oud N Aroma is perceived as catering to a niche audience appreciating Middle Eastern and oriental fragrances, strongly associated with luxury due to Oud's expensive nature, and plays an educational role by demystifying traditional products, operating within an influencer-driven fragrance market.

Copy Examples

• •Heritage Oud: A Scent Through Time. More than a fragrance, Heritage Oud is a vessel of history. Each note is distilled from the dark, precious resin of the agarwood tree —a material whispered about in ancient texts and treasured in royal courts. The scent opens with a bold, woody warmth, settling into a complex heart of smoky leather and spice. This isn't just a perfume; it's an heirloom. Wear the legacy.
• •The scent of welcome. The soul of tradition. For centuries, the burning of Bakhoor has been a gesture of hospitality and peace in the heart of Middle Eastern homes. Fill your space with more than just an aroma —fill it with stories. Discover our curated Bakhoor collection. #OudNAroma #Bakhoor #Oud #LuxuryFragrance #Tradition
• •Your Signature Scent is a Story. What Will Yours Say? Tired of fragrances that fade into the crowd? Oud N Aroma offers a journey into the world of authentic, potent scents that leave a lasting impression. Crafted from rare 'liquid gold' Oud and traditional resins, our perfumes are for those who command attention. Experience the difference. Shop our exclusive collections today.
• •Open for an escape: The ancient aroma of the Silk Road awaits.
• •Whispers of the Desert, Essence of Elegance. Discover our collection of authentic Oud, Bakhoor, and Attar oils. Hand-selected for the modern connoisseur with a timeless soul. Free shipping on orders over $45.