Brand Tone

Sophisticated, luxurious, and subtly confident, with an emphasis on quality and craftsmanship.

Brand Values

• •Quality Craftsmanship
• •Sensory Experience
• •British Made & Local Support
• •Sustainability & Ethical Practices
• •Tradition meets Innovation

Best Practices

• •Highlight the UK origin and craftsmanship in all communications.
• •Focus on the sensory experience and the feeling of luxury.
• •Emphasize the long-lasting quality of the fragrances.
• •Promote sustainability and ethical sourcing (with specific examples when possible).
• •Leverage the 'Oudborn' name recognition, subtly linking the beard care and car air freshener lines if targeting a broader audience interested in grooming.

Social Perception

A sophisticated brand providing luxurious, long-lasting fragrances that enhance the driving experience while maintaining ethical and sustainable practices.

Copy Examples

• •Elevate your drive. Immerse yourself in the unparalleled luxury of Oudborn fragrances, handcrafted in the UK.
• •Experience the difference. Our car air fresheners are meticulously formulated with higher concentrations of active ingredients for a scent that lasts.
• •More than just a fragrance, it's a statement. Oudborn transforms your car into a sanctuary of luxury and style.
• •Sustainably sourced, ethically produced. Indulge in the luxury of Oudborn, knowing you're supporting responsible practices.
• •From the heart of the UK, Oudborn brings you the pinnacle of automotive fragrance. Drive in unparalleled style and sophistication.