Brand Tone

Aspirational & Luxurious, Evocative & Poetic, Confident & Authoritative (on scent)

Brand Values

• •Quality & Craftsmanship
• •Heritage & Tradition
• •Luxury & Exclusivity
• •Sensory Experience & Emotion
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (luxurious, evocative, aspirational), key messaging themes (heritage, quality, sensory experience), preferred vocabulary (e.g., "opulent," "exquisite," "timeless," "essence"), and a "do not use" list. Share this with anyone creating content.
• •Prioritize Storytelling: Instead of just listing features, weave narratives around the origin of ingredients, the inspiration behind a fragrance, or the emotions a scent is meant to evoke, aligning with the "perfumer as a storyteller" concept.
• •Maintain Visual Consistency: Ensure all imagery (website, social media, ads) reflects the luxurious, high-quality aesthetic. Dark, rich colors, elegant product shots, and sophisticated settings reinforce the brand's premium positioning.
• •Train Customer-Facing Staff: Ensure that all staff, both online and in physical stores, communicate in a manner that reflects the brand's values of luxury, respect, and expertise. Address concerns about professionalism by providing clear service guidelines.
• •Engage Authentically and Transparently: While maintaining a luxurious tone, be prepared to address customer inquiries and feedback (especially regarding brand origin or product details) with clarity and honesty to build trust and manage the skepticism observed in some online discussions. This includes being clear about manufacturing locations versus brand headquarters or inspiration.

Social Perception

Positive (Product Quality), Skeptical (Brand Origin & Authenticity), Mixed (Customer Service), Association with Luxury (Desired Perception)

Copy Examples

• •Headline: Unveil Your Essence. Discover Oud Arabia Dubai. Body: More than a fragrance, it's an heirloom. Crafted from the world's rarest essences, each drop of Oud Arabia Dubai tells a story of ancient traditions and unparalleled luxury. Experience the scent that defines you.
• •Headline: The Soul of Arabia, Bottled. Body: Journey to the heart of opulence. Our master perfumers meticulously blend precious oud with exotic florals and spices, creating symphonies of scent that linger like cherished memories. Indulge in the art of Arabian perfumery.
• •Headline: Where Heritage Meets Desire. Body: Oud Arabia Dubai. Each fragrance is a testament to the rich tapestry of Arabian culture, reimagined for the modern connoisseur. Adorn yourself with the scent of true magnificence.
• •Headline: Experience the Liquid Gold. Body: Discover the captivating allure of pure Oud. At Oud Arabia Dubai, we transform nature's most precious resin into an olfactory masterpiece, designed to evoke emotion and leave an unforgettable impression. Elevate your senses.
• •Headline: Your Signature. Our Legacy. Body: Let the intoxicating aromas of Oud Arabia Dubai become your signature. Handcrafted with passion and the finest ingredients, our perfumes are an invitation to a world of timeless elegance and profound sensory delight.