Brand Tone

Luxurious, sophisticated, and evocative, aiming to transport customers to opulence and tradition through rich, descriptive language.

Brand Values

• •Authenticity and Tradition
• •Luxury and Quality
• •Customer Experience
• •Sensory Elevation
• •Modern Craftsmanship

Best Practices

• •Use Evocative and Sensory Language: Consistently employ words that appeal to the senses and create a feeling of luxury and exoticism. Use terms like "sumptuous," "velvety," "resinous," and "opulent."
• •Maintain a Refined and Elegant Voice: Avoid slang, overly casual language, or aggressive sales tactics. The tone should always be polished and respectful, reflecting the premium nature of the products.
• •Tell a Story: Frame products within a narrative of tradition, craftsmanship, and worldly discovery. Explain the origin of the ingredients and the inspiration behind each scent to add depth and value.
• •Emphasize Quality and Exclusivity: Regularly use phrases that highlight the high quality of the ingredients and the exclusive nature of the fragrances. This reinforces the brand's position in the luxury market.
• •Ensure Visual and Textual Harmony: All written copy should align with the high-quality, professional imagery used on the website and any other marketing materials. The visual and textual elements should work together to create a cohesive and luxurious brand experience.

Social Perception

Projects exclusivity for a discerning clientele valuing quality and heritage; inferred from intended positioning due to limited online presence, potentially indicating a new brand or direct-to-consumer model. Positioned to bridge Eastern tradition and Western trend.

Copy Examples

• •Immerse yourself in the enigmatic allure of the Orient. Our Noir Oud is more than a fragrance—it's a statement of timeless sophistication. Discover your signature scent today.
• •Elevate your daily ritual with the scent of luxury. For a limited time, experience our curated collection of Oud oils and receive a complimentary Yara Musk rollerball with your next order.
• •Crafted for the connoisseur, our Amber Oud eau de parfum is a symphony of rich, warm notes that linger with a captivating presence. Made with the finest quality ingredients, this is a fragrance that defines elegance.
• •Where tradition meets modern luxury. Explore our exquisite collection of Arabic fragrances and let your senses embark on a journey of discovery.
• •OUD AND OUDH LONDON | Premium Arabic Fragrances | Free Shipping Over £50