Brand Tone

Aspirational, Inspiring, Inclusive, Diverse, Trendy, Cultured, Supportive, Empowering, Engaging, Informative, Slightly Edgy/Bold

Brand Values

• •Diversity and Inclusivity
• •Empowerment
• •Creativity and Artistry
• •Inspiration and Uniqueness
• •Quality and Professionalism
• •Authenticity

Best Practices

• •Embrace "Unique & Inspired": Ensure all copy reflects an aspirational quality, aiming to inspire readers and celebrate individuality. Use evocative language that speaks to creativity and distinctiveness.
• •Champion Diversity Actively: Go beyond stating inclusivity; weave it into the narrative. Highlight diverse creators, stories, and perspectives naturally and authentically in headlines, body copy, and calls to action.
• •Stay Culturally Connected & Fresh: Use language that is current and resonates with a trend-aware audience, without relying on fleeting slang. Reference contemporary cultural moments when relevant to fashion, arts, and entertainment.
• •Maintain an Empowering Voice: Frame content, especially interviews and features, in a way that empowers both the subject and the reader. Focus on journeys, achievements, and the impact of creative work.
• •Balance Boldness with Professionalism: While the name "OUCH!" has an edge, ensure the overall copy maintains a professional, respectful, and high-quality standard suitable for a "well-respected print and digital publication". The "ouch" can be in the surprising insight or the boldness of the talent featured, rather than in overtly shocking language.

Social Perception

A Platform for Discovery, Advocate for Diversity, Stylish and Contemporary, Community-Oriented (for creators)

Copy Examples

• •Instagram Post (promoting a new designer feature): Beyond the mainstream. OUCH! MAGAZINE dives into the vibrant world of [Designer's Name], an emerging voice redefining [Fashion Niche]. Discover the passion, the process, and the power of authentic design. Link in bio for the full exclusive. #OuchMagazine #EmergingTalent #DiversityInDesign #FashionForward #InspiredByOUCH
• •Tweet (sharing a new music artist interview): Turn up the volume on unique. 🎶 New on OUCH! – we chat with [Artist's Name] about their groundbreaking sound and the journey to a global stage. Get inspired by their story & listen to their latest tracks. #OuchMusic #NewMusicDiscovery #IconicTalent #UniqueAndInspired
• •Website Banner (promoting a lifestyle article): Live BOLDLY. Live INSPIRED. OUCH! MAGAZINE explores [Article Topic, e.g., 'Sustainable Living for the Modern Creative']. Fresh perspectives for a unique life. Read Now.
• •Email Subject Line (for a newsletter): OUCH! Inside: Your Weekly Dose of Unique Inspiration, Emerging Stars & Cultural Hot Takes 🔥
• •Call for Submissions (on website/social media): Your Vision. Our Pages. OUCH! MAGAZINE champions unique voices and emerging creatives. Photographers, writers, artists – share your work with a global audience that celebrates diversity and inspiration. Submit your story. #OuchCreative #BeSeenBeHeard #PlatformForArtists