Brand Tone

Motivational & Inspiring, Health-Conscious & Caring, Friendly & Supportive, Eco-Conscious, Positive & Vibrant

Brand Values

• •Health & Wellness
• •Motivation & Positivity
• •Sustainability & Eco-Friendliness
• •Quality & Safety
• •Community

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of Ouano's brand voice (motivational, friendly, health-conscious, eco-aware, positive). Provide examples of "do's and don'ts" for writers.
• •Focus on "You" and Benefits: Address the customer directly ("your daily dose," "uplift your spirits") and highlight how Ouano helps *them* achieve their wellness and hydration goals, rather than just listing product features.
• •Incorporate Motivational Language Naturally: Weave in uplifting words and phrases that align with the bottle's motivational quotes and time markers. Avoid clichés and ensure authenticity.
• •Emphasize Community and Support: Use inclusive language that fosters a sense of belonging and shared wellness goals (e.g., "Join us," "We're a community").
• •Consistently Highlight Core Values: Regularly integrate key values like health, sustainability, and positivity into all communications, from website copy to potential social media posts and customer service interactions. Ensure messages about eco-friendliness and health benefits are clear and present.

Social Perception

The perception would currently be primarily shaped by the direct experience of visiting their website. This experience would likely be positive, focusing on health, motivation, and eco-consciousness. However, without broader social proof (reviews, social media engagement directly tied to the water bottle), its wider social perception remains largely unformed or neutral.

Copy Examples

• •Headline: Sip Your Way to a More Vibrant You! Body: Ouano isn't just a water bottle; it's your daily dose of inspiration. With motivational time markers and a commitment to eco-friendly wellness, staying hydrated has never felt so good. Drink in the positivity!
• •Social Media Post: Feel that midday slump? Your body might just be asking for a hydration hug! Our Ouano motivational bottle is here to remind you that every sip is a step towards a healthier, more energized you. #OuanoHydration #WellnessJourney #EcoFriendlyLiving
• •Product Description Snippet: More than just BPA-free, our Ouano bottles are crafted with love for you and the planet. We believe in a healthy lifestyle that’s both inspiring and sustainable. Join the Ouano community and make hydration an uplifting part of your day!
• •Email Subject: Unlock Your Hydration Goals with Ouano! Body: Ready to make a splash in your wellness routine? Ouano’s time-marked motivational water bottles are designed to keep you inspired and on track, sip by sip. Discover vibrant colors and a leakproof design for hydration that fits your life.
• •Ad Copy: Drink. Inspire. Repeat. With Ouano, you’re not just choosing a water bottle – you’re choosing a healthier habit, a supportive reminder, and a step towards a more sustainable world. Stay motivated, stay hydrated.