Brand Tone

Nostalgic, Heartfelt, and Innovative

Brand Values

• •Preserving Cherished Moments
• •Family and Community
• •Quality and Craftsmanship
• •Innovation

Best Practices

• •Lead with Emotion, Support with Tech
• •Use "You" and "Your"
• •Keep it Simple and Action-Oriented
• •Focus on the "Relive" Aspect
• •Emphasize Gifting and Occasions

Social Perception

Otzzy is perceived as a highly positive brand with strong customer satisfaction. It is trusted for gifting sentimental items and its interactive products are seen as effective and unique, successfully bringing memories to life.

Copy Examples

• •Don't Just Save a Memory. Relive It. Tap to turn your favorite sports moments into interactive video keepsakes.
• •That game-winning goal? The post-game celebration? Hold onto it forever. Otzzy turns your photos and videos into custom sports cards you can tap to replay the moment. A perfect gift for the athlete in your life. Design yours today!
• •Capture the crack of the bat and the roar of the crowd. Our interactive baseball cards are more than just a photo—they're a time capsule. Upload your favorite game-day video and tap the card with any smartphone to bring that unforgettable play back to life. It’s the perfect way to honor your star player's hard work.
• •A Memory They Can Hold in Their Hand 🏈
• •A short, emotional video starting with a clip of a child scoring a goal in soccer. It then cuts to the parent proudly holding up the corresponding Otzzy card. The parent taps the card with their phone, and the video of the goal plays on the screen. Text overlay: "Some moments deserve more than a spot in your camera roll."