Tono de Marca

approachable, helpful, and community-oriented

Valores de Marca

• •Community
• •Creativity and Self-Expression
• •Quality and Resourcefulness
• •Family and Identity

Mejores Prácticas

• •Lead with Your "Why": Always tie your content back to your identity as a "Chicana Crafting Mama." Share personal stories, cultural inspirations, and the balance of family and business to keep the brand authentic.
• •Prioritize "Show, Don't Just Tell": Continue focusing on video content (tutorials, process videos, behind-the-scenes) that demonstrates your skill and the quality of your products. This builds trust more effectively than static posts.
• •Engage as a Community Member, Not Just a Seller: Actively ask questions, respond thoughtfully to comments, and feature creations from your community (with permission). This reinforces your value as a central hub for crafters.
• •Use a Consistent Voice: Whether writing a caption, a product description, or an email, maintain a friendly, helpful, and slightly informal tone. Use emojis like ✨, ❤️, and ✏️ to add personality that aligns with your visual brand.
• •Be a Helpful Resource: Consistently share tips, tool recommendations, and solutions to common crafting problems. This ensures your audience sees you as a valuable guide, not just a storefront, encouraging them to follow you for your expertise.

Percepción Social

a credible and authentic source of crafting inspiration and knowledge

Ejemplos de Copy

• •Late-night creative session turned into magic! ✨ Inspired by 90s cartoons and my bottomless cup of coffee. This new SVG is for all my fellow night-owl crafters. What will you create with it? Link in bio! #CraftingMama #DigitalArt #SVGfiles #CraftersOfInstagram
• •Ever struggle with getting your vinyl to lay flat? You’re not alone! I’m sharing my go-to hack that saves me so much time and frustration. Let’s make crafting easier, together. Full tutorial is up now! #CraftHacks #VinylCrafts #DIYCommunity #OttyTaughtMe
• •Nothing makes me happier than bringing your ideas to life! ❤️ Loved making this custom set of birthday shirts for a special celebration. Thank you for trusting Otty's Creations to be a part of your family's memories. #CustomOrder #FamilyShirts #HandmadeWithLove #SmallBusiness
• •Let's get creating! To thank this amazing community for all your support, all digital designs are 20% off this week. Time to stock up on inspiration and make something beautiful. Use code: CRAFTFAM20 at checkout. #DigitalDesigns #CraftSale #Sublimation #CreativeCommunity
• •Some days it’s homeschooling and custom orders, other days it’s just me, my heat press, and a creative idea that won’t quit. Who else feels most like themselves when they’re creating? Sending positive vibes to all the hustling mamas out there! #Mompreneur #ChicanaCrafter #CreativeLife #SmallBiz