Brand Tone

Authentic & Traditional, Passionate & Expert, Premium & Quality-Focused, Established & Trustworthy, Refined & Sophisticated

Brand Values

• •Quality
• •Tradition
• •Authenticity
• •Passion
• •Craftsmanship
• •Customer Focus
• •Sustainability (Emerging Value)

Best Practices

• •Embrace the Heritage: Consistently weave in the Milanese roots, the 1948 founding year, and the family tradition into storytelling. This reinforces authenticity and trustworthiness.
• •Use Sensory & Evocative Language: Describe the coffee not just by its technical aspects, but by its aroma ("rich aroma"), taste ("intense," "balanced"), and the feeling it evokes ("a piece of Italy in my kitchen").
• •Highlight Quality Cues: Regularly mention the careful selection of beans, the traditional roasting process, and the resulting premium quality. Use terms like "premium," "finest beans," "masterfully roasted."
• •Maintain a Sophisticated yet Welcoming Voice: The language should be elegant and respectful of the coffee tradition, but also inviting and accessible to coffee lovers seeking a genuine experience. Avoid slang or overly casual phrasing.
• •Visual & Verbal Alignment: Ensure that all written content is supported by high-quality visuals (photography, videography) that reflect the premium, traditional, and authentically Italian nature of the brand. The aesthetic should feel Milanese – stylish and classic.

Social Perception

Positive, Appreciation for Tradition, Premium Offering, Good for Espresso Lovers, German Market Presence

Copy Examples

• •Headline: Ottolina: The Heart of Milan, Crafted for Your Cup. Body: Since 1948, every Ottolina bean has told a story of Milanese passion and uncompromising quality. Experience the tradition.
• •Social Media Post (Image: A steaming cup of Ottolina espresso with Milanese architecture in the background): Caption: "Buongiorno! Start your day the Milanese way. Our family's dedication to the perfect roast, since 1948, brings the authentic taste of Italy straight to your home. 🇮🇹☕ #Ottolina #PremiumCoffee #MilaneseHeritage #EspressoPerfetto #ItalianTradition"
• •Product Description Snippet (for a signature blend): Savor the legacy of Milan with our [Blend Name]. A meticulous selection of [Arabica/Robusta percentages] beans, slow-roasted following generations of Ottolina family tradition, delivering a rich aroma, velvety crema, and an unmistakably authentic Italian espresso experience.
• •Email Subject Line: Taste the Art of Milanese Coffee | Discover Ottolina
• •Website Banner Text: Ottolina: More Than Coffee. A Milanese Ritual Since 1948.