Brand Tone

Elegant, Traditional, Heartfelt, Sophisticated, Knowledgeable, Approachable, Passionate about 'Schreibkultur' and high-quality goods.

Brand Values

• •Tradition & Heritage
• •Quality & Craftsmanship
• •Expertise & Service
• •Community & Family
• •Local Pride

Best Practices

• •Lead with Heritage and Quality: Always weave the brand's long history (since 1890) and its commitment to high-quality, curated products into the narrative. This builds trust and justifies a premium position.
• •Use an Elegant and Educated Vocabulary: Employ sophisticated but accessible language. Words like 'craftsmanship,' 'heritage,' 'timeless,' 'curated,' and 'bespoke' align with the brand. Explain the value of materials and design features.
• •Maintain a Warm and Inclusive Tone: While elegant, the tone should never be cold or exclusive. Use inclusive phrases like 'for the whole family,' 'a warm welcome,' and 'trusted advice' to ensure the brand feels approachable to all customers.
• •Celebrate the 'Culture of Writing' (Schreibkultur): Frame products not as mere objects but as tools for expression, creativity, and connection. Sell the experience and the emotion—the joy of a handwritten letter, the confidence of a signature pen.
• •Emphasize In-Person Expertise and Service: Even in online communications, highlight the value of the physical store experience. Mention the 'knowledgeable staff,' 'personal advice,' and 'charming atmosphere' to bridge the gap between digital and physical and encourage store visits.

Social Perception

Cherished local institution, reliable, high-end, go-to for quality stationery & gifts, expert advice, personal touch, trustworthy, traditional, combines wide product range for different needs.

Copy Examples

• •The Art of a Signature. Since 1890, we have believed that writing is a personal expression. This new arrival from [Brand Name] is a testament to that belief. Forged with a rhodium-plated gold nib and a barrel of polished resin, each stroke is a return to thoughtful craftsmanship. Discover the weight, balance, and timeless design in our Eppendorf store or online. #Schreibkultur #FountainPen #TimelessElegance #OttoFK_Koch
• •Excellence for the Next Chapter. For generations, Hamburg's students have begun their journeys with us. From the first pencil case to the finest fountain pen for graduation, find enduring quality and trusted advice for a successful school year. Shop our curated back-to-school collection.
• •Caran d'Ache 849 Ballpoint Pen – The Hamburg Edition. A tribute to our beloved Hanseatic city, exclusively at Otto F. K. Koch. This iconic Caran d'Ache 849 features a deep anthracite grey, reminiscent of the city's elegant slate roofs. A perfect gift for Hamburg lovers and a timeless companion for your daily notes. Made in Switzerland, at home in Hamburg.
• •A Timeless Gift: Selections from Our Leather Workshop
• •More Than a Store. A Tradition. From luxury writing instruments to charming gifts for the little ones, Otto F. K. Koch has been Hamburg's home for fine stationery and heartfelt service since 1890. Visit us on Eppendorfer Landstraße and find your new treasure.