Brand Tone

Dual tone: (1) Informative, trustworthy, natural, caring, and professional for natural cosmetics & general wellness. (2) Edgy, humorous, bold, unconventional, and direct for CBD flowers & SSIO-associated products.

Brand Values

• •Quality
• •Naturalness
• •Well-being
• •Transparency
• •Sustainability
• •Authenticity/Modernity
• •Effectiveness

Best Practices

• •Audience Segmentation and Tone Mapping: Clearly define the target audience for each product category (e.g., natural cosmetics vs. CBD flowers). Map specific tones of voice to each segment. Ensure copywriters understand which tone to employ for different products or platforms. For instance, the cheeky SSIO-influenced tone might be for specific CBD flower promotions, while the caring, natural tone is for skincare.
• •Develop a Brand Voice Guide: Create a comprehensive guide detailing the different facets of the brand's voice, including approved vocabulary, "do's and don'ts" for language, examples of on-brand and off-brand copy, and how to adapt the tone for various channels (website, Instagram, product descriptions, ads).
• •Keyword Consistency with Tone: While using relevant keywords for SEO is crucial, ensure these keywords are integrated naturally within the appropriate brand tone. For example, "CBD for anxiety" can be framed either clinically/informatively or more empathetically/gently, depending on the target tone.
• •Visual and Textual Harmony: Ensure the visual elements accompanying the copy align with the intended tone. Edgy copy should be paired with bolder, more dynamic visuals, while a caring tone should be matched with softer, more natural imagery. This consistency reinforces the message.
• •Regular Content Review and Training: Conduct regular reviews of all published content to ensure adherence to the brand tone guidelines. Provide ongoing training and feedback to copywriters and marketing team members to maintain consistency and adapt to any evolving brand messaging.

Social Perception

Innovative and Modern, Quality-Focused, Dual Audience Appeal (Wellness & SSIO-aligned), Trustworthy (Emerging), Rapidly Growing & Recognizable

Copy Examples

• •Embrace your natural radiance. Our CBD-infused serum, crafted with the purest botanical extracts, nourishes deeply for a visibly calmer, glowing complexion. Wellness, bottled. 🌱 #OttmannNaturkosmetik #NaturallyEffective
• •Find your balance, naturally. Ottmann CBD Oil is meticulously extracted from EU-certified hemp for consistent quality you can trust. Support your well-being, one drop at a time. Discover more about our lab-tested purity. #OttmannCBD #YourWellbeingFirst
• •Why settle for garden variety? Ottmann's Orange Gelato CBD is the real deal – quality so good, it's almost scandalous. 🍊🔥 As SSIO says, 'Ottmann, der Rest verkauft nur Erde.' 😉 #OttmannCBD #SSIO #PremiumCBD
• •Ottmann: More than just CBD. We're about real quality, real ingredients, and real well-being. Whether it's our soothing natural cosmetics or our premium CBD, we keep it 100. Join the Ottmann life. ✨ #OttmannLifestyle #AuthenticCBD
• •Good for you, good for the planet. At Ottmann, we're committed to sustainable practices and natural ingredients because we believe true well-being includes caring for the world around us. Choose consciously. 💚 #OttmannSustainable #NaturalWellness