Brand Tone

Friendly, Upbeat, and Encouraging, complemented by a playful and stylish voice.

Brand Values

• •Self-Expression and Individuality
• •Quality and Thoughtful Design
• •Positivity and Joy
• •Functionality and Convenience

Best Practices

• •Lead with "You": Center the copy around the customer. Use "you" and "your" to speak directly to their needs, style, and lifestyle. Instead of "Our bottles are stylish," say "Find the bottle that expresses your style."
• •Use Energetic and Positive Language: Incorporate upbeat and encouraging words. Use terms like "vibrant," "joy," "elevate," "shine," and "fresh" to reflect the brand's positive ethos.
• •Balance Style with Function: Always connect the aesthetic appeal to a practical benefit. A "beautiful design" should also be "durable and BPA-free." A "sleek look" comes with "24-hour insulation." This reinforces the value proposition of getting both fashion and performance.
• •Embrace the Mascot: Integrate "Otto the otter" periodically in a natural, fun way. Use him to announce "good vibes," share hydration tips, or launch new products to build brand personality and memorability.
• •Encourage Interaction and UGC: Actively ask questions in social media captions to invite engagement. Consistently feature user-generated content (with credit) to build community and reinforce the message of self-expression, showing real people using and loving the products.

Social Perception

Viewed as a fashionable, high-quality, and trustworthy style accessory that delivers on promises of durability and design. The brand is perceived as engaging and customer-friendly, fostering a sense of community.

Copy Examples

• •Sound on, world off. 🎶 Hydrate to the rhythm of your own beat with our new Electro Beats bottle. Designed to keep your water ice-cold and your energy on max, wherever the day takes you. What song will be the soundtrack to your next adventure? #OttleBottle #BeRefreshinglyYou #NewVibes
• •Push your limits, not your lids. Ottle's leak-proof bottles are designed to keep up with every rep, run, and warrior pose. With 24+ hours of cold insulation, your post-workout refresh is always ready when you are. Find the design that moves you. #Ottle #HydrationElevated #GymGear
• •Don't just hydrate. Express. Your style is one-of-a-kind. Your water bottle should be too. Shop the collection and be refreshingly you.
• •Tired of your bottle cap hitting you in the face? We were too. That's why we designed our Reef Roamer bottle with a clever magnetic cap that stays put while you sip. It's the little things that make hydration a breeze. Discover more thoughtfully designed features that make Ottle, well, Ottle! #MindfullyMade
• •Your daily hydration should be as vibrant as you are. ✨ #OttleBottle #DeskUpgrade #SelfExpression #WorkFromHome