Brand Tone

Professional & Expert, Friendly & Approachable, Stylish & Modern, Trustworthy & Established, Informative & Helpful

Brand Values

• •Customer Care & Focus
• •Professionalism & Expertise
• •Quality
• •Tradition & Innovation
• •Passion
• •Community Engagement

Best Practices

• •Always Blend Expertise with Warmth: When discussing technical aspects of optometry or advanced lens features, ensure the language remains accessible and is paired with a tone that conveys care and understanding. Avoid overly clinical or impersonal language.
• •Highlight Heritage and Trust: Regularly incorporate the family business aspect and the "since 1973" legacy into communications. This builds credibility and a sense of enduring quality and trust, distinguishing Ottica Sicoli from newer or more corporate competitors.
• •Balance Style with Substance: While showcasing fashionable frames and trends, always connect these back to the core benefits of quality vision, comfort, and the expert guidance available at Ottica Sicoli. The message should be that style enhances, but does not overshadow, optical health and functionality.
• •Be Genuinely Informative and Educational: Position the brand as a knowledgeable resource. Create content (social media tips, blog posts, short videos) that educates customers on eye health, eyewear maintenance, or choosing the right products. This reinforces expertise and a commitment to customer well-being.
• •Maintain Visual and Verbal Consistency Across Platforms: Ensure that the language used in social media captions, website copy, and even in-store communication reflects the defined tones (professional, friendly, stylish, trustworthy, informative). Visuals should also align, featuring high-quality imagery that is both professional and inviting.

Social Perception

A reputable and reliable optician with deep roots in the community. A provider of both essential eye care services and fashionable eyewear, catering to a broad range of needs. Knowledgeable and trustworthy, thanks to their experienced staff and commitment to using up-to-date technology. A caring and customer-oriented business, with the family-run aspect enhancing a sense of personal attention and trust. A brand that successfully balances tradition with modernity, appealing to those who value both experience and current trends.

Copy Examples

• •Ottica Sicoli: Perfecting Your Vision, Elevating Your Style Since 1973. Expert Care, Fashion-Forward Eyewear.
• •✨ Step into the new season with iconic style! ✨ Discover the latest [Designer Brand] collection, now at Ottica Sicoli. Precision craftsmanship meets breathtaking design. Our style consultants are ready to help you find the frames that tell your story. Visit us! #OtticaSicoli #DesignerEyewear #[BrandName] #LuxuryVision #EyewearFashion #StyleExperts
• •Your eyes are precious! EYE HEALTH TIP: Regular eye exams are crucial for maintaining clear vision and detecting potential issues early. At Ottica Sicoli, our experienced optometrists use advanced technology for comprehensive eye health assessments. Because seeing your best life starts with seeing your best. Book your appointment today! #OtticaSicoli #EyeHealth #VisionCare #ExpertOpticians #CoriglianoCommunity
• •Beyond the frames, the true magic of perfect eyewear lies in the lenses. At Ottica Sicoli, with over 50 years of optical expertise, we understand that every eye is unique. This guide will walk you through the latest lens technologies, helping you make an informed choice for crystal-clear vision and ultimate comfort. Let our family help yours see the world better.
• •A Clearer, More Stylish You: Exclusive Offer Inside from Ottica Sicoli! Dear [Customer Name], For generations, Ottica Sicoli has been dedicated to providing our community with exceptional eye care and the finest eyewear. As a valued part of our family, we're delighted to offer you [Details of Offer]. Experience the perfect blend of tradition, technology, and trend. Visit us to rediscover your vision and style.