Brand Tone

Professional and Traditional

Brand Values

• •Tradition and Heritage
• •Professionalism and Expertise
• •Quality
• •Customer-Centric Service
• •Community

Best Practices

• •Embrace Your Heritage: Always weave the brand's long history into your storytelling. Phrases like "Since 1950," "A Monza tradition," and "Generations of care" reinforce your legacy.
• •Maintain a Professional Voice: Use clear, respectful, and expert language. Avoid overly casual slang or humor that could dilute the brand's authoritative and trusted image.
• •Focus on Quality and Craftsmanship: When describing products, highlight the materials, design heritage, and technological advantages. This appeals to a discerning customer base.
• •Show, Don't Just Tell, Your Connection to the Community: If you engage on social media, share local stories, celebrate Monza's culture, and feature testimonials from local customers to strengthen your community ties.
• •Translate In-Store Service to Online Language: The warmth and personal attention the brand is known for should be reflected in your online communication. Use welcoming language and offer clear channels for customers to get in touch with your expert team.

Social Perception

trusted and historic local institution

Copy Examples

• •Ottica Barzaghi: A Vision of Excellence in Monza Since 1950.
• •Timeless style, modern vision. Discover the new collection from [Brand Name], where classic design meets contemporary craftsmanship. See clearly, live beautifully. #OtticaBarzaghi #Monza #EyewearFashion
• •For over 70 years, your vision has been our focus. From comprehensive eye exams to fitting the perfect frame, our commitment to your eye health is a tradition we uphold with pride. #ExpertEyeCare #Since1950 #OtticaBarzaghi
• •Quality that stands the test of time. For a limited time, enjoy a special selection of our finest eyewear. Find your perfect pair and experience the Barzaghi difference. #TimelessEyewear #QualityAndStyle
• •Ottica Barzaghi: The trusted name in Monza for generations. We combine the art of traditional service with the science of modern optics. Visit us on Via Vittorio Emanuele II.