Brand Tone

Authentic, Honest, Craft-Oriented, Passionate, Eco-Conscious, Responsible, Helpful, Informative, Friendly, Approachable

Brand Values

• •Natural Ingredients: Committed to using plant-based ingredients, beeswax, and lanolin, while strictly avoiding animal fats, petroleum distillates, mineral oil, and chemical preservatives.
• •Sustainability & Conscious Consumption: They believe in extending the life of existing items to reduce waste and counteract fast fashion. This includes using recyclable packaging.
• •Quality Craftsmanship: Products are handmade in Portland, Oregon, with a focus on meticulous processes and high-quality, effective formulas.
• •Cruelty-Free: Passionately against animal testing and committed to working with suppliers who share their environmental philosophy. Beeswax and lanolin are sustainably and humanely harvested.
• •Effectiveness & Purpose: While natural, the products are designed to be highly effective for their intended purpose of protecting and preserving fabrics and leather.
• •Made in the USA: Products are proudly handcrafted in the USA, supporting the local economy.

Best Practices

• •Prioritize Authenticity and Transparency: Always be honest about ingredients, processes, and the natural origins of the products. Avoid greenwashing or exaggerated claims. Clearly state what the products *don't* contain (e.g., petroleum, silicones, artificial preservatives).
• •Emphasize "Handcrafted" and "Natural" Qualities: Use descriptive language that evokes the care, quality, and natural essence of the products. Words like "handcrafted," "small-batch," "pure," "plant-based," "sustainably sourced," and "eco-friendly" should be staples.
• •Educate and Empower: Frame copy around helping customers care for their belongings effectively. Provide clear benefits, how-to insights, and the "why" behind using natural care products (e.g., longevity, sustainability).
• •Connect with Conscious Consumerism: Appeal to the values of customers who care about sustainability, reducing waste, and moving away from a "fast fashion" mindset. Highlight how Otter Wax helps extend the life of items.
• •Maintain a Helpful and Slightly Warm Tone: While professional and knowledgeable, the tone can also be friendly and reflect the passion behind the brand. The otter mascot itself lends to a more approachable feel. Use "we" to connect with the audience as fellow enthusiasts of quality and nature.

Social Perception

Trusted, High Quality, Eco-Friendly Choice, Effective for Waterproofing & Conditioning, Good Value (though sometimes perceived as pricey), Application Can Require Effort

Copy Examples

• •Headline: Keep the Wild Out. Naturally. Body: Your adventures shouldn't wear out your gear. Otter Wax’s all-natural fabric and leather care, handcrafted in Portland, Oregon, provides rugged protection without harsh chemicals. Extend the life of your favorites, the way nature intended.
• •Headline: Crafted with Conscience. Cared for by You. Body: We pour passion and the purest natural ingredients into every bar of Otter Wax. Because taking care of your belongings is more than just maintenance—it’s a philosophy. Reduce waste, embrace quality, and let your gear tell a longer story.
• •Headline: The Secret to Gear That Lasts Generations? It's No Secret, It's Otter Wax. Body: Born from a need for truly natural protection, Otter Wax offers a range of products made with sustainably sourced beeswax and plant-based ingredients. Give your canvas and leather the nourishment they deserve and watch them thrive through seasons of use.
• •Headline: From Our Hands to Yours: All-Natural Care for Everything You Love. Body: At Otter Wax, "handmade" isn't just a word; it’s our promise. We meticulously formulate and craft our fabric and leather treatments in small batches, ensuring every product delivers unparalleled performance while being kind to the planet.
• •Headline: More Adventures, Less Waste. That's the Otter Wax Way. Body: Don’t let wear and tear cut your journey short. Our eco-friendly waxes and oils shield your cherished items from the elements, helping you consume consciously and keep your gear going strong, season after season.