Brand Tone

Expert & Authoritative, Passionate, Traditional & Heritage-Focused, Modern & Engaging, Friendly & Service-Oriented, Quality-Conscious & Luxurious

Brand Values

• •Craftsmanship & Expertise
• •Quality
• •Tradition & Heritage
• •Customer Service & Trust
• •Passion
• •Innovation (within tradition)

Best Practices

• •Always ground your message in Otteren's heritage of craftsmanship and quality.
• •Showcase expertise through detailed product descriptions and informative content.
• •Allow genuine enthusiasm for the products and craftsmanship to be evident.
• •Adapt to the platform, ensuring underlying values of quality, beauty, and tradition are present.
• •Prioritize clarity and trust by providing comprehensive information.

Social Perception

Respected & Established, High-End & Specialist, Custodian of Tradition, Trustworthy, Approachable Experts

Copy Examples

• •Timeless Tradition, Modern Mastery. ✨ Discover the new [Watch Brand & Model] at Otteren. More than just a timepiece, it's a legacy on your wrist. Our experts are ready to share its story. Link in bio. #OtterenWatches #LuxuryTimepieces #Craftsmanship #[WatchBrand]
• •Wear Your Heritage with Pride. ❤️ Otteren's handcrafted Rogaland bunadsølv is more than an accessory; it's a connection to generations. Created in our Sandnes workshop since 1940. Explore the collection for your 17th of May celebration or next big occasion! [Link to Bunadsølv] #Otteren #Bunadsølv #NorwegianTradition #Håndlaget #Rogaland
• •The Brilliance of Knowledge. At Otteren, every diamond tells a story of rarity and beauty. Let our GIA-trained gemologists guide you to the perfect stone, explained with passion and clarity. Your journey to 'yes' starts here. [Link to Diamond Info Page] #OtterenDiamonds #ExpertAdvice #FineJewelry #SayYes
• •That weekend feeling when your Rikke Harsheim ring from Otteren is catching ALL the light! 😉✨ Still obsessing over this statement piece. Who needs a filter with sparkle like this? 🤩 #Otteren #RikkeHarsheim #RingGoals #JewelryAddict #Stavanger #Sandnes
• •Keeping Your Treasures Timeless. From battery replacements to intricate repairs, our skilled watchmakers and goldsmiths at Otteren treat every piece with the care it deserves. Entrust us with your cherished items – because quality endures. Visit our workshops in Sandnes or Stavanger. [Link to Service Page] #OtterenService #WatchRepair #JewelryCare #ExpertHands