Brand Tone

functional, reassuring, value-oriented, direct, and informative

Brand Values

• •Safety First
• •Quality and Durability
• •Rider Comfort
• •Style and Design
• •Accessibility and Value

Best Practices

• •Lead with Safety: Always mention the DOT certification prominently. This is your strongest trust signal and should be a cornerstone of your messaging.
• •Highlight the Value Proposition: Consistently emphasize the combination of high-end features at an affordable price. Use phrases like "premium features, practical price" or "style without the splurge."
• •Focus on the Rider's Experience: Use sensory language to describe the benefits. Talk about how the helmet feels – "stay cool," "ride in comfort," "unobstructed view." This makes the technical features more relatable.
• •Maintain a Confident and Reassuring Tone: Your copy should be straightforward and confident. Avoid overly technical jargon where possible, and instead, explain the benefit to the rider. For example, instead of just "ABS shell," say "a durable ABS shell for your protection."
• •Encourage User-Generated Content (Once Social Media is Established): When the brand develops a social media presence, create a strategy to encourage customers to share photos and stories of their rides with their Orthrus helmets. This will build social proof and a sense of community around the brand.

Social Perception

largely positive, primarily focused on value for money; customers praise comfort, fit, and style, often comparing favorably to more expensive brands. It's seen as an excellent choice for new or budget-conscious riders. Brand recognition is still developing due to limited social media presence, with most perception coming from transactional product reviews.

Copy Examples

• •Your Ride, Your Style, Your Safety. You shouldn't have to choose between a helmet that looks good and one that keeps you safe. With Orthrus Moto, you get DOT-certified protection wrapped in a design that's as bold as your ride. Experience the perfect blend of comfort, style, and security.
• •Adventure-Ready. Wallet-Friendly. Gear up for your next off-road journey without breaking the bank. Our Husky Dual Sport helmet is engineered for the wild, with a rugged build and superior ventilation to keep you cool under pressure. Adventure is calling, and now it's more accessible than ever.
• •See the Road Clearly. And Look Good Doing It. Our full-face helmets feature a crystal-clear, UV-protected visor for an unobstructed view of what lies ahead. Combined with a sleek, aerodynamic design, you'll not only ride with confidence but also turn heads along the way.
• •Comfort for the Long Haul. Long rides demand a helmet that feels as good on the last mile as it did on the first. Our helmets are designed with a lightweight shell and a plush, removable liner, reducing rider fatigue and maximizing comfort. Focus on the journey, not your gear.
• •The Smart Choice for Every Rider. Why compromise? Get the features you want—like a flip-up dual visor and advanced ventilation—at a price you'll love. Orthrus Moto helmets are DOT-approved, so you can ride with peace of mind knowing you're protected by the best.