Brand Tone

Professional, authoritative, and B2B-centric, emphasizing scale, quality, and efficiency. Slightly more aspirational and customer-focused for B2C channels.

Brand Values

• •Market Leadership
• •Quality and Innovation
• •Partnership and Dealer Enablement
• •Global Reach
• •Comprehensive Solutions

Best Practices

• •Segment Audiences Clearly: Always differentiate between B2B (dealer) and B2C (consumer) communication. Use a professional, benefit-driven tone for dealers on OtomBayi and a more user-centric, aspirational tone for customers on OtomStore.
• •Lead with Authority and Data: Reinforce the brand's market leadership by consistently using phrases like "Europe's Largest Manufacturer" and metrics such as "70+ countries" or "2,000+ dealer network" in corporate communications.
• •Focus on Dealer Benefits: In all B2B copy, translate product features into dealer benefits. Instead of "durable fabric," write "durable fabric that leads to fewer returns and higher customer satisfaction."
• •Maintain a Unified Visual and Textual Identity: Ensure that the Otom logo, color scheme, and key value propositions (quality, scale, partnership) are consistent across OtomConcept, OtomBayi, and OtomStore to build a cohesive brand family.
• •Address Negative Feedback Proactively: Use the insights from B2C complaints to improve B2B messaging. For instance, if "stitching errors" is a common complaint, create B2B content that highlights your quality control process to reassure dealers about product reliability.

Social Perception

For B2B partners, the perception is positive: a large, established, and reliable manufacturer. For B2C customers, the perception is mixed due to complaints about product quality and logistical issues, indicating a gap between brand promise and end-user experience.

Copy Examples

• •Partner with Europe's Leading Automotive Comfort Manufacturer.
• •Quality, Speed, and Exclusive Pricing for Our Dealers. Access the full catalog and grow your business with OtomBayi.
• •From raw yarn to finished product, our integrated 6000+ sq. meter facility ensures unparalleled quality. We are proud to support over 2,000 dealers worldwide in delivering excellence. #OtomConcept #B2B #AutomotiveManufacturing
• •The OtomBayi app: Your business in your pocket. Place orders, track deliveries, and access exclusive dealer pricing anytime, anywhere. Powering our partners' success.
• •Introducing our new collection of universal seat covers, engineered for perfect fit and superior durability. Stock the products your customers demand and benefit from our extensive R&D and quality assurance.