Brand Tone

Inclusive and Supportive, Youthful and Trendy, Community-Oriented, Aware and Engaged, Aspirational/Empowering

Brand Values

• •Originality and Creativity
• •Inclusivity and Diversity
• •Social Awareness/Responsibility
• •Community Engagement
• •Connection to Street Culture

Best Practices

• •Use inclusive language and avoid stereotypes.
• •Highlight collaborations with artists and musicians.
• •Emphasize originality and unique design perspectives.
• •Showcase support for social causes and community engagement.
• •Maintain a youthful and trendy tone, reflecting street culture.

Social Perception

A trendy and inclusive streetwear brand that supports originality, community, and social causes, especially within the UK urban music scene.

Copy Examples

• •O.T Official: Original designs, new perspectives. Fresh streetwear dropping now!
• •Supporting LGBTQ+ artists and causes. Shop our latest collab with O.K.Iz!
• •We work Overtime to get you looking AMAZING. Step up your style game today!
• •Join our community! Share your O.T Official looks and win exclusive prizes.
• •Representing UK street culture. Check out our new collection inspired by Rap Game UK artists.