Brand Tone

Inspiring & Empowering, Respectful & Legacy-Driven, Community-Oriented & Welcoming, Passionate & Joyful, Professional & Dedicated

Brand Values

• •Youth Empowerment
• •Music Education
• •Legacy Preservation
• •Community Engagement
• •Opportunity & Access
• •Creativity & Self-Expression
• •Inspiration & Dreams

Best Practices

• •Tell Compelling Stories: Share individual success stories of students and how the Foundation's programs have impacted their lives. Use vivid, emotional language that inspires.
• •Emphasize "Why": Always connect activities and appeals back to Otis Redding's vision and the core mission of empowering youth through music. Remind the audience of the bigger purpose.
• •Maintain a Positive and Hopeful Voice: Even when discussing challenges or the need for support, frame the message with optimism and the potential for positive change.
• •Be Inclusive and Community-Focused: Use language that welcomes everyone and highlights the Foundation's role within the Macon community and beyond. Showcase partnerships and collaborative efforts.
• •Incorporate Otis Redding's Spirit: Let the warmth, soulfulness, and authenticity associated with Otis Redding shine through in the copy. Use words that evoke passion, dedication, and joy.

Social Perception

The Otis Redding Foundation is widely perceived as a highly valuable and respected organization. It is seen as effectively carrying on Otis Redding's legacy by making a tangible, positive impact on the lives of young people through music education. The opening of the Otis Redding Center for the Arts has been met with enthusiasm and is viewed as a significant development for the Macon community and a testament to the Foundation's dedication. The public, local leaders, and partners (like South Arts, Reverb Gives) express strong support for its mission and programs. The Foundation is recognized for its commitment to making music education accessible and for fostering creativity and life skills in students.

Copy Examples

• •Keep Otis's Dream Alive. Your gift today empowers young musicians to find their voice and build their future. Donate to the Otis Redding Foundation and help us orchestrate a brighter tomorrow.
• •Unleash Your Rhythm! The Otis Music Camp is where young talents explore, create, and perform. More than a camp, it's a journey into the heart of music. Apply now and let your song be heard!
• •The King of Soul's™ legacy isn't just in his timeless music—it's in every child who discovers their passion at the Otis Redding Center for the Arts. We're nurturing the next generation of dreamers and doers.
• •Be Part of the Harmony. The Otis Redding Foundation thrives on community spirit. Volunteer your time, share your skills, and help us amplify the dreams of young artists in Macon. Together, we make a difference.
• •More Than Music. We're a movement inspired by Otis Redding's belief in youth and education. From Camp DREAM to the Otis Redding Center for the Arts, we provide the rhythm for a brighter future. Learn our story.