Brand Tone

approachable, genuine, and passionate

Brand Values

• •Connecting
• •Carrying On
• •Creating
• •Handcrafted Quality
• •Integrity and Vision
• •Community
• •Passion for Coffee
• •Fairness

Best Practices

• •Embrace Storytelling: Share the "Why" behind Otis Coffee – the inspiration from Matt's grandfather, the commitment to craft, and the journey of the beans. This reinforces genuineness and legacy.
• •Use Warm and Inclusive Language: Address your audience in a friendly, approachable manner. Words like "we," "us," "your," and phrases that invite participation can foster a sense of community.
• •Highlight the "Handcrafted" Aspect: Consistently use terms like "handcrafted," "artisan," "small-batch," and "carefully roasted" to emphasize the quality and personal touch.
• •Show, Don't Just Tell, Your Values: Instead of just stating values like "connecting," share customer stories, feature local artisans, or host community events (and talk about them). For "creating," showcase the process, the people behind the coffee, or how customers enjoy Otis in their creative pursuits.
• •Maintain Visual Consistency: Ensure your social media aesthetic aligns with the handcrafted, genuine, and warm tone. Use high-quality imagery that reflects the care put into the coffee.

Social Perception

Customers and the public generally perceive Otis Coffee positively. Reviews highlight the quality of their coffee and handcrafted approach. The cafe is described as a "cosy bar" and an "outstanding little wine bar" (for locations that offer wine). There's an appreciation for their commitment to legacy and handcrafted quality. The brand seems to have a loyal local following and is seen as a place that cares about its products and customers.

Copy Examples

• •More than just a morning ritual, it's a legacy in every cup. Discover the handcrafted difference of Otis Coffee. #OtisCoffee #HandcraftedLegacy #MorningRitual
• •Connecting over coffee, creating memories. Our beans are roasted with passion, right here in our Colorado workshop, to inspire your daily craft. What will you create today? #OtisCraftCollective #CoffeeAndCreativity #CommunityBrew
• •From our hands to yours. Experience the rich taste and tradition of Otis Coffee. We're 'measure twice, pour once' kind of people. #SimplyDelicious #FreshRoasted #OtisValues
• •Fuel your passion, honor the craft. At Otis, every bean tells a story of dedication and the pursuit of the perfect cup. Join our collective. #ForTheLoveOfCraft #OtisCoffee #GenuineGoodness
• •It's about carrying on traditions and crafting new ones. Inspired by those who came before us, we pour our hearts into every roast. Taste the heritage. #CarryingOn #OtisHandcrafted #CoffeeCulture