Brand Tone

Genuine & Authentic, Passionate & Craft-focused, Friendly & Welcoming, Respectful & Appreciative, Inspiring & Supportive, Confident (with a touch of playfulness)

Brand Values

• •Connecting: Believing that coffee facilitates meaningful interactions and fosters community.
• •Carrying On: Honoring legacies, learning from the past, and contributing to the future of craft.
• •Creating: A commitment to the quality, beauty, and durability of handcrafted work, with coffee as their primary creative medium.
• •Quality: A dedication to sourcing the "choicest green beans" and delivering the "very best coffee."
• •Authenticity: A desire to operate genuinely and build trust.
• •Community: Implied through their local cafe, events, and online engagement.

Best Practices

• •Lead with Values: Ensure that the core values of Connecting, Carrying On, and Creating are woven into the narrative across all platforms.
• •Embrace the "Craftsman" Story: Regularly reference the inspiration of Grandpa Otis and the ethos of handcrafted quality.
• •Speak Authentically and Passionately: Use genuine, heartfelt language that reflects a true love for coffee and community. Avoid overly corporate jargon. Let the passion for the craft shine through in descriptions and calls to action.
• •Foster Connection and Community: Actively invite interaction. Ask questions, encourage sharing of creative endeavors fueled by OTIS coffee, and highlight customer stories or local collaborations. Use inclusive language that makes everyone feel welcome.
• •Maintain Visual-Verbal Harmony: Ensure that the friendly, crafty, and quality-focused tone of the copy is consistently matched by high-quality, authentic, and inspiring visuals, especially on platforms like Instagram and Pinterest.

Social Perception

A Purveyor of High-Quality Coffee, A Creative and Welcoming Hub, An Authentic and Passionate Brand, Community-Engaged

Copy Examples

• •Image: A beautifully crafted latte or a flat lay of their coffee beans. Headline: Fuel Your Masterpiece. Body: At OTIS Craft Collective, we believe every great idea starts somewhere – often, with a perfectly brewed cup. Our handcrafted coffee is more than a drink; it's a ritual, a companion to your creativity. Sourced with care, roasted with passion, right here in Lafayette. What will you create today? ✨ #OtisCraftCollective #FuelYourCraft #HandcraftedCoffee #LafayetteCO #SpecialtyCoffee #ColoradoCoffee
• •Headline: More Than Just Coffee: The OTIS Legacy of Craft. Body: Inspired by a generation of makers and doers, OTIS Craft Collective was founded on a simple love for genuine craft and connection. Like Matt's Grandpa Otis, who found joy in creating and fixing with his own two hands, we pour that same dedication into every roast. It’s about honoring tradition, fostering community, and creating something truly special, together. Discover the story in every cup. #OtisCoffee #LegacyOfCraft #ConnectingOverCoffee #OurStory #Craftsmanship
• •Headline: Taste the Origin. Feel the Connection. Body: Introducing our latest single-origin from [Region/Country]! 🎉 Experience [mention 2-3 key tasting notes, e.g., bright citrus, rich chocolate, and a hint of spice]. Each bean tells a story, handcrafted by us to bring you an exceptional cup that connects you to the dedicated farmers and the vibrant lands it came from. Available now online and at our Lafayette cafe. #OtisCraftCollective #NewArrival #SingleOriginCoffee #SpecialtyRoaster #CoffeeLovers #SupportArtisans
• •Headline: Gather. Create. Connect. Body: Join us this [Day of Week], [Date] at [Time] for [Event Name, e.g., our monthly Latte Art Throwdown / an evening of acoustic music]! At OTIS, we're all about bringing people together over great coffee and shared passions. Come hang, sip on your favorite brew, and be part of our creative collective. Tag a friend you'll bring! #OtisEvents #CommunityLove #LafayetteEvents #GetTogether #CoffeeAndCulture
• •Subject: Partner with Passion: Handcrafted Coffee for Your Creative Clientele. Body: At OTIS Craft Collective, we understand that quality and authenticity matter. We meticulously source and roast exceptional coffees designed to inspire and delight. If you're looking to offer your customers more than just a caffeine fix—a true craft coffee experience that resonates with a creative and discerning audience—we’d love to connect. #OtisWholesale #CraftCoffeePartner #QualityFocused #CoffeeSupplier