Brand Tone

Professional, Caring, and Trustworthy

Brand Values

• •Health and Expertise
• •Quality and Trust
• •Personalized Service
• •Tradition and Modernity

Best Practices

• •Always Lead with Health: Frame all communication, even promotional messages, around the primary benefit of visual health. Instead of "50% off," try "50% off on complete protection for your eyes."
• •Use a Reassuring and Expert Tone: Employ words like "specialists," "certified," "advanced technology," and "comprehensive care" to reinforce authority and build trust. Avoid overly casual slang or jargon.
• •Incorporate "Trust" Signals: Regularly mention the brand's long history ("Since [Year]"), family-owned status, and positive customer testimonials in your copy to reinforce reliability.
• •Balance Education and Promotion: Maintain a content calendar that mixes educational posts (e.g., "The importance of UV protection") with product showcases and offers. This positions the brand as a valuable resource, not just a seller.
• •Speak Directly to the Customer's Needs: Use "you" and "your" to make the copy feel personal. Focus on solving their problems, whether it's finding the right fit, diagnosing an issue, or choosing a stylish frame.

Social Perception

Ótica Antunes is perceived by the public and its clientele as a highly reputable and reliable local optician. Customers view it as a place where they receive expert advice and high-quality care from a friendly and professional team. The long-term client relationships mentioned in reviews suggest that the brand has successfully built a loyal community around its promise of quality and trust. It is seen not just as a store, but as a staple of the community's healthcare landscape.

Copy Examples

• •Your Vision Deserves Expert Care. At Ótica Antunes, we go beyond just selling glasses. With advanced technology like retinography and tonometry, our specialists provide a complete assessment of your eye health. Schedule your appointment today and see the difference expert care makes.
• •Style That Speaks. Quality That Protects. Discover our new collection featuring timeless pieces from Gucci and Prada. Find the perfect frame that reflects your style, crafted with the quality your vision demands. Style and health, beautifully combined.
• •45 Years of Caring for Our Community's Vision. As a family business, we've built our reputation on trust and personalized service. For generations, families have relied on Ótica Antunes. Join our family of satisfied clients and let us care for you.
• •Clarity is a Gift. And Now, it Comes with a Bonus. Invest in your visual health. For a limited time, get a 10% credit on your purchase of a complete pair of glasses (frames and lenses). It’s our way of saying thank you for trusting us with your vision.
• •Finding the Perfect Glasses Shouldn't Be a Challenge. Feeling overwhelmed by options? Our experienced team is here to provide personalized guidance. We'll help you find frames that perfectly fit your face, lifestyle, and visual needs. Experience a truly personal service at Ótica Antunes.