Brand Tone

passionate, nostalgic, and reverent

Brand Values

• •Artistry over Commerce
• •Tangibility and Experience
• •Superior Quality
• •Authenticity
• •Community

Best Practices

• •Use Evocative, Sensory Language: Employ words that evoke the feeling of holding a record, the quality of the sound, and the visual appeal of the art. Use terms like "tactile," "warm," "immersive," "rich," and "tangible."
• •Champion the 'Why' Behind Physical Media: Consistently reinforce the value proposition. It’s not just about selling a product; it’s about advocating for a superior listening experience that digital formats lack.
• •Speak as a Fellow Enthusiast: Write from the perspective of a passionate music lover, not a distant corporation. Use phrases like "we believe," "for us," and share personal anecdotes or inspirations behind releases.
• •Emphasize Exclusivity and Quality: Always highlight the "limited edition," "premium," and "high-fidelity" aspects of the products to appeal to collectors and audiophiles.
• •Maintain a Nostalgic yet Forward-Looking Tone: While looking back to a "golden era" of music consumption, also position the brand as a modern curator helping new and unheralded artists reach a discerning audience.

Social Perception

OtherSide Audio is perceived as a specialized, boutique label catering to a niche market of serious music enthusiasts and collectors. Customers who interact with the brand seem to value the high-quality pressings, the unique artistic packaging, and the direct, personal customer service. The brand is seen as a guardian of a more traditional and immersive way of experiencing music, standing in contrast to the ephemeral nature of digital streaming.

Copy Examples

• •More Than a Stream. It's an Experience. Discover music you can hold onto.
• •Spin the black circle. Unfold the artwork. Get lost in the liner notes. This isn't just a record; it's a ritual. Our latest limited edition vinyl is a testament to music that matters. Link in bio to own the experience.
• •Crafted from the original master tapes and pressed on 180-gram audiophile vinyl, this release is a tribute to sound as the artist intended. The gatefold jacket features stunning, exclusive artwork, making it a collector's piece from the moment it leaves the sleeve. This is not background music.
• •Escape the Algorithm. Discover Your Next Favorite Album.
• •At OtherSide Audio, we believe a great album is a world to be explored. Founded by two lifelong music fanatics, we exist to bring back the tangible magic of vinyl and CDs. We partner with artists who share our passion for quality, creating beautifully packaged, limited edition releases for those who love to listen deeply.