Brand Tone

classic, sophisticated, and appreciative of craftsmanship

Brand Values

• •Heritage and Tradition
• •Craftsmanship and Quality
• •Uniqueness and Artistry
• •Durability and Timelessness
• •Customer Service
• •Originality

Best Practices

• •Develop a Brand Style Guide: Clearly document your brand's voice, tone (e.g., sophisticated, classic, appreciative), and core values (heritage, craftsmanship, quality). This guide should include preferred terminology, level of formality, and examples of on-brand and off-brand copy.
• •Focus on Storytelling: Weave the brand's history and the artisanal process into your descriptions. Highlight the "why" behind the products – the tradition, the passion, the dedication to quality.
• •Emphasize Quality and Durability: Use descriptive language that conveys the premium nature of the materials and the longevity of the products. Words like "enduring," "timeless," "artisan," "hand-crafted," and "legacy" reinforce these aspects.
• •Maintain Consistency Across All Channels: Ensure the tone used on your website, social media, email marketing, and any customer service interactions is aligned. While the specific message might adapt to the platform, the underlying personality should remain consistent.
• •Know Your Audience and Speak to Their Aspirations: While maintaining the brand's core identity, tailor the nuances of your tone to resonate with an audience that appreciates quality, heritage, and timeless style. Address their desire for products that are not just fashionable but also meaningful and lasting.

Social Perception

The brand's own platforms (website, social media) project an image of high-quality, artisan-made leather goods. The absence of widespread negative mentions could be seen as neutral-to-positive, but the lack of visible buzz or extensive customer testimonials also suggests that brand awareness might be an area for growth.

Copy Examples

• •Otello BCN: Enduring Elegance, Crafted by Hand. Discover a Legacy of Leather.
• •Experience the timeless embrace of our hand-finished leather moccasins. Each pair is a testament to generations of Venetian artistry, designed to mold to your life’s rhythm and gather stories with every step.
• •From our artisan’s hands to yours. We believe in the enduring beauty of meticulously crafted leather, a tradition passed down since 1947. This isn't just a bag; it's a piece of history. #OtelloBCN #ArtisanLeather #TimelessStyle #Craftsmanship
• •At Otello BCN, we don't just create leather goods; we continue a legacy. Born from a small craftsman's passion in 1947, our dedication to exquisite materials and time-honored techniques ensures every piece is an investment in lasting style and unparalleled quality.
• •Unveiling the Art of Enduring Style: Explore the New Otello BCN Collection.