Brand Tone

Whimsical & Imaginative, Maximalist & Expressive, Refined yet Cheeky, Nostalgic & Personal, Joyful & Pleasure-Oriented, Authentic & Instinctive

Brand Values

• •Heritage & Lineage: "Liberate Your Lineage"; honoring provenance and the stories that make us.
• •Maximalism & Abundance: "Embrace maximalism with all your molecules"; "More colors, colliding and saturating. More patterns, piling high on your plate."
• •Joy & Pleasure in Design: Helping people experience moments of joy and connect with their creative prowess.
• •Authenticity & Instinct: Believing that "design gets good when it operates on instinct."
• •Storytelling: The entire brand and its collections are built around narratives.
• •Sustainability: Commitment to sustainable digital textile pigment printing technology to reduce water pollution.
• •Individuality & Self-Expression: Inviting customers to "take these designs and make them more yours."

Best Practices

• •Embrace Storytelling: Always weave in the narrative of Otea Pollera, lineage, and the inspiration behind collections. Make the copy feel like a shared secret or an enchanting tale.
• •Use Vivid & Evocative Language: Employ rich, sensory words that speak to "Old-World Maximalism" – think "sumptuous," "daring," "whimsical," "opulent," "cheeky," "vibrant."
• •Maintain a "Refined yet Cheeky" Balance: Combine sophisticated descriptions with playful, slightly irreverent asides or questions. Don’t be afraid of a well-placed emoji or a witty remark that reflects Aunt Otea's imagined spirit.
• •Encourage Individuality & Joy: Frame products not just as items, but as tools for self-expression and joy. Use invitational language like "dare to," "embrace," "liberate your," "just enjoy it."
• •Stay True to Visual-Verbal Harmony: Ensure the copy reflects the vibrancy, pattern-richness, and artistic nature of the product visuals. If the design is bold, the copy should be confident and expressive.

Social Perception

New & Noteworthy, Artistic & Designer-Led, Unique & Expressive, High-Quality & Considered, Inspirational & Connection-Oriented

Copy Examples

• •Headline: Dare to Drape in Delight. Body: Your walls are whispering for a story. Otea’s ‘Rendezvous’ collection isn’t just wallpaper; it’s a portal to a world of cheeky charm and old-world maximalism. Liberate your lineage, one vibrant pattern at a time.
• •Instagram Post: Feeling beige? Aunt Otea wouldn’t approve. 😉 Inject your space with a riot of color, a symphony of patterns, and tales as rich as tiramisu. Our textiles and wallpapers are designed to be lived in, loved loudly, and layered lavishly. #OteaTextiles #OldWorldMaximalism #LiberateYourLineage #CheekyDesign
• •Product Description (for a bold floral wallpaper): More than just flowers, this is ‘Nonna’s Not-So-Secret Garden.’ A pattern bursting with the untamed joy of an Italian countryside, reimagined with a wink. Perfect for rooms that crave conversation and corners that collect compliments. Wrap your world in wonder.
• •Email Subject: Permission to Pile it On. Email Body: At Otea, we believe more is more…magnificent. Forget the rules. Trust your instinct. Our latest fabric designs are an invitation to play, to layer, to create a home that’s unapologetically *you*. Go on, just enjoy it.
• •Brand Story Snippet: Otea isn’t just a name; it’s an heirloom, a legend, a life lived with gusto in sun-drenched Italy. We translate these imagined tales into tangible textures and patterns that feel both timeless and thrillingly new. Design your own story with Otea.