Brand Tone

Professional & Informative, Promotional & Value-Oriented, Customer-Focused, Approachable & Modern

Brand Values

• •Quality
• •Customer Satisfaction
• •Accessibility/Inclusivity
• •Value for Money

Best Practices

• •Always Prioritize Clarity and Information: Ensure product descriptions are accurate, detailed (highlighting key benefits and ingredients), and easy to understand for both professionals and home users.
• •Maintain a Professional yet Approachable Voice: Avoid overly technical jargon where possible, or explain it clearly. The tone should be expert but also welcoming and helpful.
• •Emphasize Value Consistently: Whether it's through direct discounts, highlighting product efficacy, or multi-buy offers, ensure the customer perceives good value.
• •Be Customer-Centric in All Communications: Frame benefits around the customer's needs and desires (e.g., "achieve healthy, shiny hair," "solve [specific hair problem]"). Ensure customer service is easily accessible and responsive.
• •Keep Messaging Cohesive Across Platforms: Whether it's the website, social media, or email marketing, the core messages about quality, value, and professional-grade products should remain consistent, adapted only in style for the specific platform.

Social Perception

Generally Positive, Legitimate & Safe, Responsive (Implied), Concerns/Mixed Signals

Copy Examples

• •Headline: "Unlock Salon-Worthy Hair at Home. Shop Professional Brands & Save Big!" Body: "Discover your best hair yet with OTB Hair & Beauty. Explore our curated selection of L'Oréal, Wella, and more – all at prices you'll love. Get expert results, delivered to your door."
• •Social Media Post: "✨ Shine brighter, not spendier! ✨ Our Spring Sale is ON! Get [Discount Percentage]% off your favorite hair treatments and styling essentials. Healthy, beautiful hair is just a click away. #OTBHair #BeautySale #ProfessionalHaircare"
• •Product Description Snippet (for a conditioner): "Nourish and revitalize every strand. Our [Product Name] Conditioner, enriched with [Key Ingredient], deeply moisturizes and detangles, leaving your hair irresistibly soft and manageable. Perfect for [Hair Type]. Shop now and see the OTB difference!"
• •Email Subject Line: "Your Hair Deserves the Best! New Arrivals + Special Offer Inside." Body Teaser: "Hi [Customer Name], treat your tresses to the latest innovations in hair care. Explore our new collection from top professional brands and enjoy an exclusive [Discount/Offer] on your next order. Because great hair days should be every day!"
• •Website Banner: "Free Shipping on Orders Over £[Amount]! Stock Up on Your Go-To Hair & Beauty Supplies."