Brand Tone

Professional, Friendly, Helpful, Reliable, Community-focused, Knowledgeable, Approachable

Brand Values

• •Local Commitment
• •Customer Service Excellence
• •Quality Products & Expertise
• •Community Support
• •Sustainability
• •Reliability & Trustworthiness

Best Practices

• •Prioritize "Local" and "Community": Weave these themes naturally into your messaging. Mentioning Dunedin, supporting local, and being part of the community resonates strongly with your audience.
• •Emphasize Helpfulness and Expertise: Position yourselves as knowledgeable advisors, not just sellers. Offer tips, guides, and be ready to answer questions. This builds trust and reflects the positive experiences customers share.
• •Maintain a Friendly and Approachable Voice: Especially on social media, use a conversational and welcoming tone. Even in more formal communications, ensure the language is clear, direct, and customer-focused.
• •Showcase Reliability and Experience: Subtly remind customers of your long history (since 1995) and the consistent quality of service and products they can expect.
• •Highlight Sustainable Options: As environmental consciousness grows, continue to feature your eco-friendly products. This demonstrates responsibility and appeals to a broader customer base. Integrate this into product descriptions and informational content.

Social Perception

Positive Reputation: Overwhelmingly positive. Customers perceive them as a reliable, trustworthy, and customer-centric local business. Valued for Local Focus: The "locally owned and operated" aspect is frequently mentioned and appreciated by customers. Seen as Experts: Customers rely on their product knowledge and advice. Community Contributor: Recognized for their support of the local community and other businesses.

Copy Examples

• •Facebook Post (Community Focus): Keeping Dunedin sparkling since 1995! ✨ As your neighbours and cleaning supply experts, we're proud to be locally owned and committed to our community. Need advice on the best eco-friendly cleaner or the right gear for a tough job? Pop in and see our friendly team at 371 King Edward Street – we're always happy to help! #OtagoCleaning #ShopLocalDunedin #ExpertAdvice
• •Website Banner (Highlighting Value): Your Local Clean Team: Quality Supplies, Expert Advice, Sustainable Solutions. For a cleaner home or business, trust Otago Cleaning Supplies. Locally owned, globally aware. [Shop Now] [Learn About Our Eco Range]
• •Product Promotion Email (Helpful & Informative): Subject: Tackle Spring Cleaning Like a Pro, Otago! Hi [Customer Name], Gearing up for a big clean? At Otago Cleaning Supplies, we don't just sell products; we provide solutions. From powerful Kärcher pressure washers to our growing range of plant-based, eco-friendly detergents, find everything you need right here in Dunedin. Our knowledgeable team is ready to help you choose the perfect supplies for any task, big or small. Visit us or shop online for expert service you can count on! [Link to Products]
• •Google My Business Update (Reliability & Service): Need cleaning supplies you can rely on? Otago Cleaning Supplies offers a huge range of products for both commercial and domestic needs. Our experienced team provides friendly service and expert advice to ensure you get the right solution, every time. Call us on [Phone Number] or visit our showroom for click & collect and delivery options. We're your local cleaning partners! [Learn More Link]
• •Blog Post Snippet (Knowledge Sharing): Choosing the Right Disinfectant: A Quick Guide from Your Otago Experts. With so many options on the shelf, how do you pick the best disinfectant? At Otago Cleaning Supplies, we believe in empowering our customers with knowledge. Today, we're breaking down the differences between hospital-grade and everyday disinfectants to help you make an informed choice for a healthier environment. Read on for our top tips... [Link to Full Blog Post]