Brand Tone

Elegant, artisanal, friendly, and celebratory.

Brand Values

• •Quality
• •Tradition
• •Innovation
• •Family
• •Celebration

Best Practices

• •Use evocative language related to taste and sensory experience when describing chocolate.
• •Highlight the craftsmanship and tradition involved in chocolate making.
• •Incorporate storytelling elements that connect the product to celebrations, family, or special moments.
• •Maintain a friendly and approachable tone to build relationships with customers.
• •Emphasize the use of high-quality ingredients and sustainable practices.

Social Perception

A high-quality, artisanal chocolatier that is approachable and family-friendly, perfect for gifting and special occasions. Seen as reliable, traditional yet innovative, and dedicated to providing delightful experiences.

Copy Examples

• •"Indulge in the exquisite taste of our handcrafted chocolates, made with the finest ingredients and a touch of passion."
• •"Discover the magic of Easter with our adorable Osterhasen, lovingly created to bring joy to your celebrations."
• •"From our family to yours, we wish you a season filled with sweetness and unforgettable moments with our delicious treats."
• •"Experience the perfect blend of tradition and innovation in every bite of our Meisterwerk Chocolates."
• •"Savor the rich flavors and creamy textures of our signature pralines, a true delight for the senses."