Brand Tone

Sophisticated & Elegant, Passionate & Knowledgeable, Transparent & Authentic, Innovative & Unconventional, Artistic & Experiential

Brand Values

• •Quality & Purity
• •Transparency
• •Creativity & Craftsmanship
• •Sustainability & Ethical Sourcing
• •Customer Experience & Education

Best Practices

• •Prioritize Ingredient Storytelling: Always bring the focus back to the "hero ingredient." Detail its origin, unique characteristics, and the perfumer's vision for it, reinforcing transparency and quality.
• •Embrace Elegant Simplicity: Use clear, concise, and evocative language. Avoid overly technical jargon unless explaining a specific process, and even then, make it accessible. The language should mirror the minimalist aesthetic.
• •Highlight Collaboration and Expertise: Regularly mention the partnership with LMR Naturals and the creative freedom given to esteemed perfumers. This underscores the values of craftsmanship and quality.
• •Educate and Empower: Frame copy not just as a sales pitch, but as an invitation to learn and experiment. Encourage layering and personal discovery, positioning the customer as a connoisseur.
• •Maintain an Artistic and Slightly Unconventional Voice: Reflect the brand's desire to "rip up the rule book." Use language that suggests innovation, curiosity, and a departure from the traditional, often opaque, world of perfumery.

Social Perception

High-End Niche Brand, Innovative and Modern, Educational and Engaging, Artistic and Curated, For the Curious / Fragrance Enthusiast

Copy Examples

• •Ostens: Raw Beauty. Refined Artistry. Discover the soul of scent. We journey to the source of the world's purest ingredients, entrusting them to master perfumers. The result? Fragrances that don't just tell a story, but invite you to write your own. Explore the Préparations and Impressions.
• •Beyond the Bottle: The Ostens Olfactory Journey. We believe in pulling back the curtain. Experience the singular essence of Rose Isparta or the comforting embrace of Cashmeran Velvet in its purest form. Understand the art, appreciate the craft, and redefine your fragrance ritual.
• •Uncap Creativity. Ostens was born from a desire to liberate scent. We give master perfumers the ultimate freedom: the finest ingredients, no rules. Just pure, unadulterated olfactory expression. Dare to experience fragrance differently.
• •The Purity of Provenance. The Art of Impression. From the sun-drenched fields where our jasmine is harvested to the Parisian labs where it's transformed, every Ostens fragrance is a testament to transparency and unparalleled quality. Layer our Préparation oils with their corresponding Impressions, or your own cherished scents, for a truly personal signature.
• •More Than Perfume. It's an Ostens. Step into a world where ingredient is hero and creativity reigns. Our London concept store is an ever-evolving dialogue between scent and design. Online, discover the stories, the sources, and the sensations that make Ostens unique.