Brand Tone

Passionate and Enthusiastic, Friendly and Convivial, Informative and Knowledgeable, Authentic and Local, Approachable

Brand Values

• •Quality and Craftsmanship
• •Tradition and Innovation
• •Conviviality and Sharing
• •Local Identity and Territorial Connection
• •Sustainability
• •Passion

Best Practices

• •Embrace the "Oste" Persona: Always write as if you are a friendly, knowledgeable, and passionate host welcoming guests to share something special. This means being warm, inviting, and eager to share your craft.
• •Highlight Bolognese Roots and Local Ingredients: Consistently weave in references to Bologna, Emilia-Romagna, local partnerships, and the specific local ingredients used. This reinforces authenticity and territorial connection.
• •Balance Passion with Information: Share your enthusiasm for craft beer but also provide interesting details about the beer's style, ingredients, or brewing process in an accessible way. This caters to both casual drinkers and enthusiasts.
• •Use Convivial and Evocative Language: Employ words that suggest sharing, enjoyment, community, and sensory experiences (e.g., "aromatic," "refreshing," "heartwarming," "share a sip").
• •Maintain Authenticity and Transparency: Be genuine in your storytelling. Share the real passion behind the brand and be open about your processes and values, like sustainability.

Social Perception

Positive Regard for Quality, Appreciation for Local Focus, Seen as Knowledgeable and Passionate, Emerging but Respected, Associated with Conviviality

Copy Examples

• •Meet 'Tramonto Bolognese,' our new Amber Ale! 🍻 We've poured our heart and the spirit of Bologna into this one, using locally sourced malts for a taste that’s as warm and inviting as an evening with good friends. Ready to share a sip of authentic Bolognese craftsmanship? #OsteBirraArtigianale #CraftBeerBologna #NuovaBirra #MadeInBologna #Convivialità
• •Why go out when O'Ste can bring the 'osteria' to you? 😉 Get our passionately crafted Bolognese beers delivered right to your doorstep in Bologna and surrounding areas. From our brewery to your glass – pure local flavour, zero hassle. Click to order and let the good times flow! [Link] #BirraADomicilioBologna #OSTEConsegna #ArtigianaleLocale #SupportLocal
• •Ever wondered what gives our Landbier that distinct, comforting aroma of freshly baked bread? It's the magic of Modenese hops and Bolognese malt! We believe in celebrating our territory in every sip, carefully selecting ingredients that tell a story of Emilia-Romagna. Discover the journey from local fields to your frothy pint... [Read More] #IngredientiLocali #BirraDelTerritorio #OSTEFilosofia
• •Spring in a glass! Our limited-edition 'Fioritura Primaverile' Saison is bursting with vibrant, aromatic notes, inspired by the blooming fields around Bologna. Light, refreshing, and brewed with the same passion that defines every O'Ste creation. Perfect for those sunny afternoons and joyful gatherings. Grab yours before it's gone – just like the fleeting beauty of spring! #BirraStagionale #OSTEPrimavera #LimitedEditionBeer
• •Stefano's Notes: Sharing the Passion Behind Our Latest Brew 🍻 (Body snippet): Ciao Beer Lover, Stefano here from O'Ste! I'm so excited to share the story behind our newest creation... It’s more than just a beer; it’s a piece of our Bolognese heart, crafted for moments of pure enjoyment and connection. Just like an 'oste' would share his best.