Tono de Marca

artistic, esoteric, and reverent towards mortality and ancient wisdom. It's also bold, unique, and slightly rebellious.

Valores de Marca

• •Memento Mori & Stoicism: A core value is the embrace of 'memento mori' (remember you must die) and Stoic philosophy, encouraging reflection on life's impermanence to live more virtuously and mindfully.
• •Craftsmanship & Artistry: The brand highly values the handmade nature of its jewelry, created by skilled artists, positioning pieces as unique works of art.
• •Quality Materials: Emphasis is placed on using the finest materials from certified suppliers.
• •Individuality & Self-Expression: The unique and bold designs cater to those who wish to express non-conformity and an appreciation for darker, more profound aesthetics.
• •Mythology & Ancient Wisdom: A clear appreciation for historical symbolism, mythology, and esoteric teachings informs their designs and content.
• •Environmental Consciousness: Mention of sourcing materials with minimal environmental impact and using plastic-free packaging indicates a value for sustainability.

Mejores Prácticas

• •Embrace Poetic & Evocative Language: Use words that evoke mystery, history, and philosophical contemplation (e.g., 'ancient,' 'lore,' 'transience,' 'talisman,' 'relic,' 'introspection').
• •Focus on Symbolism & Meaning: Always tie the product back to the core themes of memento mori, Stoicism, and the stories behind the symbols. Explain the 'why' behind the design.
• •Highlight Craftsmanship & Uniqueness: Emphasize the 'handmade,' 'artisan-crafted,' and 'unique' nature of each piece to underscore its value as wearable art.
• •Maintain a Respectful & Slightly Formal Voice: While edgy, the tone should remain respectful of the profound themes being addressed. Avoid overly casual or flippant language.
• •Speak to the 'Seeker': Address the copy to an audience that values depth, individuality, and is likely interested in an alternative aesthetic and philosophy. Use inclusive language that invites them into a shared understanding.

Percepción Social

high-quality, unique, and artistic jewelry with a distinct and meaningful theme. The celebrity endorsements contribute to a perception of exclusivity and desirability. The brand is seen as catering to a niche audience interested in gothic, rock and roll, biker, and esoteric aesthetics. Reviewers appreciate the detailed craftsmanship and the symbolic nature of the pieces. The brand’s association with 'memento mori' is well-understood by its clientele, who see the jewelry not just as an accessory but as a statement piece reflecting a particular life philosophy.

Ejemplos de Copy

• •Headline: Embrace the Echo of Eternity. Discover Ossua et Acroamata. Body: Each piece, born from fire and ancient lore, whispers tales of life's precious transience. Adorn yourself with art that remembers.
• •Headline: Memento Mori: Wear Your Wisdom. Body: Our handcrafted talismans are more than jewelry; they are a profound dialogue with mortality, urging you to live with deeper purpose. Find your symbol.
• •Headline: Sculpted by Artisans, Inspired by Ages Past. Body: From the heart of Dorset, our artists meticulously carve stories in silver and bone. Own a unique relic, a testament to enduring craftsmanship and timeless truths.
• •Headline: Beyond Adornment: The Soul of Ossua et Acroamata. Body: Delve into a collection where every skull, every symbol, is a key to introspection and the celebration of life's fleeting beauty. What story will yours tell?
• •Headline: Dare to Reflect. Dare to Wear Ossua et Acroamata. Body: For those who find beauty in shadow and strength in acknowledging the inevitable. Our creations are for the bold spirit, the seeker of meaning. Explore the collection.