Brand Tone

welcoming, passionate, and serene

Brand Values

• •Artisanal Craftsmanship
• •Community and Connection
• •Personal Touch & Local Identity
• •Mindful Creativity
• •Hospitality

Best Practices

• •Always Be Welcoming: Start communications with inclusive and friendly language ("Hey you," "Welcome"). Ensure the tone is always approachable and never intimidating, especially since you cater to beginners.
• •Focus on the 'Why,' Not Just the 'What': Don't just sell a ceramic mug or a workshop; sell the experience. Use words that evoke feeling"calm," "joy," "mindful," "connection," "escape." Talk about the benefit of clearing your head or the satisfaction of making something yourself.
• •Share the Process: Continue to give behind-the-scenes glimpses. Talk about the clay, the heat of the kiln, the choice of glaze. This storytelling reinforces the value of artisanal craftsmanship and connects customers to the object's origin.
• •Emphasize Community: Use collective language ("we," "our community," "join us"). When promoting workshops, highlight the collaborative and friendly atmosphere where people can learn from each other.
• •Maintain Your Local, Personal Roots: Don't lose the story of "Ossekop." Mention your Ghent location with pride. Share news about local markets or collaborations. This authenticity builds trust and distinguishes you from mass-market competitors.

Social Perception

Highly positive, seen as a go-to place in Ghent for high-quality, enjoyable ceramics workshops. Perceived as professional and approachable, mixing experts and beginners in a collaborative environment. Viewed as a desirable experience for de-stressing, creativity, and connection, positioning them as educators and facilitators of creativity.

Copy Examples

• •Find the calm in the clay. Our studio is a quiet corner in Ghent where you can leave the world behind and create something beautiful with your own hands. Whether you're a total beginner or an old friend of the wheel, we have a place for you. Join our next wheel-throwing workshop. Link in bio to book your moment of peace.
• •Messy hands, happy hearts. Let your little ones discover the magic of clay in our kids' workshop! Well guide them through a fun project from start to finish. It's the perfect creative outlet. Sign up for an afternoon of fun and creation at Ossekop.
• •Ossekop: Your Home for Handmade Ceramics. More than a studio, we're a community of creators. Shop our unique, handmade collections or join a workshop to begin your own journey with clay.
• •This mug was made for slow mornings. Wheel-thrown by hand in our Ghent studio, its unique shape fits perfectly in your hands. Fired and finished with a food-safe glaze, its ready to hold your favorite coffee or tea. A small piece of handmade happiness, just for you.
• •Unwind, Create, Connect ✨ New Workshop Dates Inside!