Tono de Marca

Warm, Evocative, Encouraging, Friendly, Inviting, Passionate, Approachable, Personal

Valores de Marca

• •Authenticity
• •Connection & Shared Moments
• •Nostalgia & Experience
• •Simplicity & Accessibility
• •Passion & Heritage

Mejores Prácticas

• •Lead with Emotion and Sensory Language: Use words that evoke feelings of warmth, nostalgia, joy, and togetherness. Describe the taste, smell, and texture—"rich, velvety cream," "golden pastry," "delicate spicy note."
• •Emphasize the "Why," Not Just the "What": The customer isn't just buying a dessert kit; they are buying an experience. Focus the copy on the outcome: creating memories, having family fun, reliving a vacation, or enjoying a moment of escape.
• •Showcase User-Generated Content (UGC): Actively encourage customers to share photos and videos of their baking experiences. Featuring this authentic content on social media and the website reinforces the brand's values of connection and shared moments and provides powerful social proof.
• •Maintain a Consistent, Encouraging Tone: Ensure all copy, from ad headlines to customer service emails, is warm, friendly, and supportive. Frame the baking process as a fun, can't-fail activity to build customer confidence and make the brand feel like a helpful friend.
• •Leverage Storytelling: Continue to tell the story of the brand's origins, the history of the Pastel de Nata, and the cultural significance of food in Portugal. Stories create a deeper, more memorable connection than product features alone.

Percepción Social

Customers perceive the brand as trustworthy and high-quality, valuing the convenience and successful outcome of the kit to create professional-tasting pastries at home. The experience is seen as fun and a great way to connect with family or relive travel memories. The broader market views the brand as a legitimate and authentic purveyor of Portuguese culture, respected among its peers due to affiliations with food associations and trade fairs.

Ejemplos de Copy

• •Weekend forecast: 100% chance of delicious memories! ✨🇵🇹 Turn your kitchen into a Lisbon bakery and create more than just pastries—create moments. Our Pastéis de Nata kit has everything you need for a fun, easy, and yummy family adventure. Tap the link in our bio to start baking! #OsSegredosDeBelem #FamilyFun #PasteisDeNata #BakingLove #TasteOfPortugal
• •Headline: Missing the taste of Portugal? Body: That unforgettable, sweet, and creamy taste of a fresh Pastel de Nata... you don't have to wait for your next trip. Bring the magic of Lisbon home with our easy-to-use baking kit. Relive your favorite moments, one delicious bite at a time. Order yours today and travel back to Portugal from your own kitchen.
• •The Authentic Taste of Portugal. Your Culinary Escape. Effortlessly Simple. Unforgettably Delicious. Discover the Secrets of Belém.
• •On-screen text: 30 Mins to Portugal? ✈️🤫 Caption: Our little secret to the perfect weekend treat! 😉 #PasteisDeNata #BakingHack #PortugueseFood #DessertRecipe #OsSegredosDeBelem
• •Subject: It Started with a Family Recipe... Body: Hi [Customer Name], Before 'Os Segredos de Belém' was a box, it was a kitchen filled with the scent of cinnamon and the warmth of family. It was our grandmother's recipe, a legacy of passion for the simple, joyful traditions of Portugal. We wanted to share that feeling—the one of connection, nostalgia, and pure delight. With every kit, we're inviting you into our story. We hope you make it part of yours. Warmly, The 'ossegredosdebelem' Family.