Brand Tone

Adventurous and Exciting, Accessible and Inclusive, Quality-Focused and Performance-Oriented, Community-Oriented, Conscious and Responsible, Friendly and Engaging

Brand Values

• •Quality and Performance
• •Accessibility
• •Innovation
• •Adventure and Excitement
• •Sustainability
• •Community
• •Heritage

Best Practices

• •Embrace the Spirit of Adventure: Consistently use energetic, inspiring, and active language that reflects the excitement of action sports.
• •Be Inclusive and Welcoming: Address a wide audience, from beginners to more experienced individuals, making everyone feel capable of joining in.
• •Highlight Quality and Value Authentically: Confidently communicate the performance and durability of the products, while remaining grounded in the brand's accessible price point. Avoid over-promising where products are aimed at entry to mid-level users.
• •Integrate Sustainability Naturally: Weave in messages about eco-consciousness and responsible practices as a core part of the brand identity, not just an afterthought.
• •Foster Community and Engagement: Encourage interaction, share user-generated content, and speak directly to the audience like fellow enthusiasts to build a sense of belonging.

Social Perception

Trusted for Beginners/Intermediates, Good Quality for Price, Eco-Conscious (Emerging), Reliable, Stylish Designs, Concerns on Durability for Some Products

Copy Examples

• •Headline: Dive In. Ride On. Your Adventure Starts Here. Body: From the first wave to the gnarliest trick, Osprey Action Sports equips you with gear that’s as resilient and ready as you are. Explore our latest collection, designed in Devon for thrill-seekers everywhere. #OspreyAdventure
• •Headline: Performance That Doesn’t Cost The Earth. Or Your Wallet. Body: We believe everyone deserves the thrill of action sports. That's why we craft high-quality, affordable gear that’s built to last. And with our commitment to cleaner oceans, you can ride with pride. Discover our eco-friendly range. #OspreyAction #SustainableStoke
• •Headline: Built For The Bold. Designed In Devon. Body: Thirty years of passion, innovation, and a love for the coast go into every Osprey product. Whether you're hitting the surf or the skatepark, trust Osprey to fuel your stoke. What’s your next adventure? #Since1994 #OspreyUK
• •Headline: Weekend Plans? Sorted. Body: Grab your board, zip up your wetsuit, and get out there. Osprey Action Sports offers everything you need for your next water or wheeled escape. Quality gear that keeps up with every carve, paddle, and ride. #OspreyLife #ActionSports
• •Headline: Join the Osprey Tribe: Adventure Awaits. Body: More than just gear, Osprey is a community of wave-chasers and pavement-surfers. Share your moments with #OspreyActionSports and let's celebrate the ride together.