Brand Tone

energetic, friendly, adventurous, creative, and community-oriented

Brand Values

• •Self-Expression and Individuality
• •Love for the Outdoors & Adventure
• •Creativity and Artistic Collaboration
• •Community
• •Environmental Responsibility & Giving Back
• •Quality and Functionality

Best Practices

• •Embrace Enthusiasm & Energy: Use vibrant, positive language. Words like "rad," "awesome," "stoke," "vibrant," and exclamation points (used judiciously) can convey this.
• •Foster Community & Inclusivity: Address the audience directly as "pals," "adventurers," or "community." Use inclusive language that welcomes everyone, from seasoned climbers to "everyday adventurers."
• •Highlight Creativity & Self-Expression: Regularly mention the unique designs, artist collaborations, and the idea of gear as a form of personal expression.
• •Be Authentic & Relatable: Share the brand's origin story and the passion behind it. Avoid overly corporate or generic language. Phrases like "nice to meet you" or "let's hang" create a friendly connection.
• •Consistently Communicate Values: Weave in messages about a love for the outdoors and the brand's commitment to environmental give-back programs naturally within product descriptions, social media posts, and campaign narratives.

Social Perception

Positive Customer Feedback: Customers highly rate the unique designs, product quality, and customer service. The artistic, often National Park-themed, designs are a significant draw. Appreciation for Values: The commitment to giving back to environmental causes is positively perceived and highlighted by the brand. Community Builder: Seen as a brand that connects with like-minded individuals who value creativity and outdoor experiences. Distinctive Style: Recognized for offering gear that stands out from more generic outdoor products.

Copy Examples

• •Headline: Ditch Boring. Unleash Adventure. Body: Your adventures are unique, shouldn't your gear be too? Oso Supply Co. crafts vibrant, artist-designed outdoor essentials that express your style while you conquer that next peak or trail. Gear up and give back with every piece! #OsoSupplyCo #AdventureDifferently
• •Headline: More Than Just a Chalk Bag. It's Your Statement. Body: Tired of the same old? Our chalk bags, born from a love of climbing and creativity, feature unique designs by independent artists. Express yourself on the wall and support a brand that gives back to the wild places we play. #StyleAndStoke #ClimbCreative
• •Headline: Good Vibes. Great Gear. Giving Back. Body: At Oso Supply Co., we're all about celebrating the outdoors, fostering creativity, and protecting our planet. Join our community of adventurers and explore with gear that feels as good as it looks – and does good too! #OsoCommunity #GearThatGives
• •Headline: Inspired by Nature. Crafted for You. Body: From National Park wonders to abstract patterns, our gear brings art to your adventure. We collaborate with talented artists to ensure your kit is as unique as your journey. Find your perfect piece and let your personality shine! #OutdoorArt #ExpressYourself
• •Headline: Adventure Awaits. Pack Your Personality. Body: Whether it's a weekend climb or a spontaneous hike, carry gear that tells your story. Oso Supply Co. offers creatively designed, durable equipment for every adventurer. Let's do something different. #OsoAdventure #UniqueGear