Brand Tone

Youthful and Trendy, Bold and Assertive, Direct and Sales-Oriented.

Brand Values

• •Global Street Culture
• •Self-Expression and Individuality
• •Accessibility

Best Practices

• •Develop a Strong Social Media Presence: Establish and maintain active social media profiles to build community and engage directly with the target audience.
• •Encourage and Showcase User-Generated Content: Feature customers wearing apparel on social media and the website to reinforce community values and provide social proof.
• •Maintain a Consistent Visual Identity: Ensure all visuals, from product photography to social media content, align with the brand's edgy, urban, and youthful aesthetic.
• •Inject More Personality into Website Copy: Incorporate bold and aspirational language from the brand's tagline into product descriptions and site content for a more engaging experience.
• •Be Transparent and Build Trust: Actively encourage customer feedback and testimonials, displaying them on the website to build credibility with new visitors.

Social Perception

Minimal to non-existent online community, indicating low public engagement and brand awareness. Lack of social proof poses a significant challenge for building trust with potential customers.

Copy Examples

• •Don't Just Follow Trends. Set Them. Your style is your statement. With Osmostreet's latest collection of oversized tees and sweatshirts, you're not just wearing clothes; you're joining a global movement. Shop now and define your own aesthetic.
• •The Street is Your Runway. Inspired by the raw energy of worldwide cities, our new line of techno pants and graphic hoodies is here to elevate your street style. Made for comfort, designed to stand out.
• •Wear Your Vibe. From hip-hop icons to vintage aesthetics, our oversized apparel is a canvas for your passions. Find the design that speaks to you and wear it loud and proud.
• •The Oversized Revolution is Here. Comfort meets style in our collection of oversized clothing. Perfect for a relaxed fit that doesn't compromise on attitude. Join the Osmostreet movement today.
• •Limited Drops. Unlimited Style. Our latest designs are selling out fast. Don't miss your chance to own a piece of the international street style movement. Shop the new arrivals before they're gone.